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I fired a client the other day
They won me back.
You guys wanted to hear the story.
SO HERE WE GO
“Fire” THREAD time lol (get it?)
They won me back.
You guys wanted to hear the story.
SO HERE WE GO
“Fire” THREAD time lol (get it?)
Let’s start here…
I like the people I’m working with @ this company.
They’re not bad people.
They’re not jerks.
But they need to get their ducks in a row.
I like the people I’m working with @ this company.
They’re not bad people.
They’re not jerks.
But they need to get their ducks in a row.
I make this *explicitly* clear with all of my prospective clients…
I only work with companies I KNOW I can provide value to.
Period.
End of story.
I’m not a money grab-and-go guy.
I want purpose.
But there was a problem.
I only work with companies I KNOW I can provide value to.
Period.
End of story.
I’m not a money grab-and-go guy.
I want purpose.
But there was a problem.
I wasn’t getting the information and feedback necessary for me to do a good job for them.
Now, later on (after I fired them), they told me the emails were performing extremely well and they were very pleased.
Great, but YOU NEED TO TELL ME THIS.
Here’s why.
Now, later on (after I fired them), they told me the emails were performing extremely well and they were very pleased.
Great, but YOU NEED TO TELL ME THIS.
Here’s why.
Marketing is all about testing.
Test A.
If A doesn’t work, test B.
If B works, do more of B, and test C.
etc.
I can’t do a stellar job unless I have data feedback.
I don’t “wing it.”
I want NUMBERS.
And feedback.
But I didn’t get *any* from them.
Test A.
If A doesn’t work, test B.
If B works, do more of B, and test C.
etc.
I can’t do a stellar job unless I have data feedback.
I don’t “wing it.”
I want NUMBERS.
And feedback.
But I didn’t get *any* from them.
I asked multiple times...
In emails.
In google docs.
Over the phone.
But I couldn’t get any feedback.
So imagine this…
In emails.
In google docs.
Over the phone.
But I couldn’t get any feedback.
So imagine this…
You’re writing a bunch of emails for a company during the BIGGEST SALE OF THE YEAR…
And you have *no idea* how they’re performing.
Here’s why this is a problem…
GUESS WHO GETS BLAMED IF THOSE EMAILS DON’T PERFORM WELL?!
Me.
And I refuse to do sub-par work for clients.
And you have *no idea* how they’re performing.
Here’s why this is a problem…
GUESS WHO GETS BLAMED IF THOSE EMAILS DON’T PERFORM WELL?!
Me.
And I refuse to do sub-par work for clients.
I will not have my name dragged through the mud because they aren’t getting me the information I need to do my job.
On top of that, this is BFCM month.
There’s no time to mess around.
The stakes are high.
I am determined to get amazing results for my clients, *always*
On top of that, this is BFCM month.
There’s no time to mess around.
The stakes are high.
I am determined to get amazing results for my clients, *always*
Now, I’m under contract for this month…
And I’d never bail in the middle of the month and leave them hanging (whether it was BFCM month or not)...
So I decided to let them know we wouldn’t be working together going forward.
I gave my “two weeks” notice.
And I’d never bail in the middle of the month and leave them hanging (whether it was BFCM month or not)...
So I decided to let them know we wouldn’t be working together going forward.
I gave my “two weeks” notice.
I told them I would finish the campaigns this month and that they would be top-notch quality…
But they would need to find another email copywriter next month and I wanted to give them time to do so.
Being a professional means leaving professionally.
Here’s what happened.
But they would need to find another email copywriter next month and I wanted to give them time to do so.
Being a professional means leaving professionally.
Here’s what happened.
In less than 10 minutes, I got an email from the Chief Marketing Officer.
She said she was surprised to see my email.
She said they loved my copy.
She asked if there was something she could say to change my mind.
And she asked for a phone call.
Then...
She said she was surprised to see my email.
She said they loved my copy.
She asked if there was something she could say to change my mind.
And she asked for a phone call.
Then...
She replied to her own email before I could respond, and said that she just got off the phone with her email marketing director.
She apologized for the bumpy process.
And made it clear it would be smoothed out going forward.
Then she asked (more like begged) for the call again
She apologized for the bumpy process.
And made it clear it would be smoothed out going forward.
Then she asked (more like begged) for the call again
I was torn.
On the one hand, working with them has been difficult because they aren’t giving me the info I need to do a great job.
I couldn’t even get an email response.
On the other hand, the gig is pretty sweet.
Monthly retainer to write short emails.
So what did I do?
On the one hand, working with them has been difficult because they aren’t giving me the info I need to do a great job.
I couldn’t even get an email response.
On the other hand, the gig is pretty sweet.
Monthly retainer to write short emails.
So what did I do?
There will be many people who disagree with this (and we’ll talk about it at the end of this thread)...
I messaged them back and said we could discuss continuing our working relationship, but things would have to be different.
Then I told them I was raising my price.
I messaged them back and said we could discuss continuing our working relationship, but things would have to be different.
Then I told them I was raising my price.
They agreed and accepted, and life is good again.
But let’s talk, because there’s a lot going on here.
It’s easy to say, “You should have stood your ground.”
“This is like getting back together with your ex.”
I get it, and in some ways...I agree.
But let’s talk, because there’s a lot going on here.
It’s easy to say, “You should have stood your ground.”
“This is like getting back together with your ex.”
I get it, and in some ways...I agree.
There are definitely times to stand your ground.
There are times to give a hard no.
There are times when you walk away from the table no matter how good the deal is.
But this was not one of those times.
There are times to give a hard no.
There are times when you walk away from the table no matter how good the deal is.
But this was not one of those times.
Money twitter is great, but it’s not *always* right.
The facts about this situation…
- New email marketing manager.
- CMO is swamped with BFCM stuff.
- Our working relationship is new
These are fixable things.
I just needed to know they were committed to improvement.
The facts about this situation…
- New email marketing manager.
- CMO is swamped with BFCM stuff.
- Our working relationship is new
These are fixable things.
I just needed to know they were committed to improvement.
The gig is *really* good.
I can whip up these emails fast, and the $$$ is good.
No to mention I’ll be able to continue this work during the season...and that’s HUGE.
I’m glad I “fired” them, but I’m also glad I took them back.
I can whip up these emails fast, and the $$$ is good.
No to mention I’ll be able to continue this work during the season...and that’s HUGE.
I’m glad I “fired” them, but I’m also glad I took them back.
It was hard for me to send the email firing them.
I wanted so badly for it to work out.
But I know the types of clients I want to work with, and they weren’t fitting the bill.
In the end, I was rewarded by sending that email.
But it took some juevos
I wanted so badly for it to work out.
But I know the types of clients I want to work with, and they weren’t fitting the bill.
In the end, I was rewarded by sending that email.
But it took some juevos
Listen, there will be people who tell you what’s right and wrong in your business.
Been happening to me since level zero.
But it’s YOUR business.
And so far, I think I’m doing okay :)
It’s not weak to offer forgiveness.
It’s possible to be strong and kind at the same time
Been happening to me since level zero.
But it’s YOUR business.
And so far, I think I’m doing okay :)
It’s not weak to offer forgiveness.
It’s possible to be strong and kind at the same time
Should you fire bad clients?
Yes.
They will make your life miserable.
But if it’s a fixable matter, then considering offering grace.
It may be the best course of action for both of you.
Yes.
They will make your life miserable.
But if it’s a fixable matter, then considering offering grace.
It may be the best course of action for both of you.
I hope you found this thread helpful.
I told you guys I would show you the good, the bad, and the ugly.
This thread had all three lol
As always, if you have a second...please RT the original tweet.
No worries if not
I'm very appreciative
Here it is: https://twitter.com/thesimplestud/status/1329077676900896768?s=20
I told you guys I would show you the good, the bad, and the ugly.
This thread had all three lol
As always, if you have a second...please RT the original tweet.
No worries if not
I'm very appreciative
Here it is: https://twitter.com/thesimplestud/status/1329077676900896768?s=20
