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Domino's pizza used to say:
"We guarantee, fresh hot pizza delivery in 30 minutes or less or it is free."
The entire company is built on one unique selling advantage.
ππππππ
"We guarantee, fresh hot pizza delivery in 30 minutes or less or it is free."
The entire company is built on one unique selling advantage.
ππππππ
There are a lot of pizza joint's out here in the world.
But Domino's made it to the top.
Here is what interesting, what are the first 2 words?
"π³πΏπ²ππ΅ & π΅πΌπ"
When you want a pizza, do you want an old pizza?
or a cold pizza?
No, you want a fresh and hot pizza.
But Domino's made it to the top.
Here is what interesting, what are the first 2 words?
"π³πΏπ²ππ΅ & π΅πΌπ"
When you want a pizza, do you want an old pizza?
or a cold pizza?
No, you want a fresh and hot pizza.
They know exactly what the target wants.
ππππ ππππ πππ πππππ
And they know they want it fresh and warm.
But also they want it to be delivered to them.
So they are not actually in the pizza business, they are in the delivery business.
ππππ ππππ πππ πππππ
And they know they want it fresh and warm.
But also they want it to be delivered to them.
So they are not actually in the pizza business, they are in the delivery business.
They didn't reinvent the pizza, but they did have a huge influence on the delivery services we know nowadays.
Domino's used some simple psychology but it works.
Just like the name of your company, the slogan is also the business card of your company.
Domino's used some simple psychology but it works.
Just like the name of your company, the slogan is also the business card of your company.
The lesson of today:
Pay attention to the writing and names you use.
This is why copywriters are so important.
2 friends of mine who are building their copywriting skills and doing it grate: @nerdycovenantt @VolkFin
recent thread https://twitter.com/Bulldog_10101/status/1327685446726508545?s=20
Pay attention to the writing and names you use.
This is why copywriters are so important.
2 friends of mine who are building their copywriting skills and doing it grate: @nerdycovenantt @VolkFin
recent thread https://twitter.com/Bulldog_10101/status/1327685446726508545?s=20
