You know, advertisers are selling very (very) different ideals to their largely white audiences when they feature mixed Black/brown and white families, to when they feature entirely Black and/or brown families 🙏🏾
We’ve been saying this for some time, but hopefully the Sainsbury’s uproar compared to other advertisements that feature the mixed families described above (which is pretty much every advertisement on British TV!) makes this clear
“Non racist” white Brits love these mixed advertisements more than seeing us together, because they can see: themselves, us needing them, and assimilating (which is a form of white supremacy). Advertisers and their corporate customers aren’t daft, because they’re everywhere
Make families with who we want of course! To be clear, not saying this. Just how white people see all of this. They really love it 🥺🥺🥺
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