How do you create a brand that is real and authentic on social.

Thread :

Use your own image
Regardless of whether it is perfect or not, use your own image unless it is something you can't take picture of.

Tell a story about you and your business
Customers don't just associate with a brand , they associate with a story that connects with their emotions. So either good or bad, tell your story.

Don't post and ghost
Majority post once in a blue moon since either you not getting an engagement or you just not feeling it but for you to establish a connection with your followers you have to be around frequently.

Be consistent
If there is anything you can achieve is by being consistent. It helps in terms of social listening and knowing what your audience interact well with.

Don't strive for perfection
Roman wasn't build in one day, so don't over think just do it. Something is better than nothing.

What would you add?

#Startups #SmallBusinesses #brand #businesses