Love fleets, hate fleets, doesn't matter, Twitter finna smash.

Social platforms are judged on daily active users.

How many brailet peasants can you get to logon to your app over the course of the day to see our advertisements?

Turns out, adding a 24 hour time restraint helps.
Naysayers were critical of Instagram's decision to add stories, saying by caving to Snapchat's way of doing things, they were signaling weakness in the social platform's underlying business model.

When user acquisition stalls, give your existing users another reason to logon.
There was a time when giving customers what they wanted was considered a good business strategy.

Now, there's the internet, and on the internet, users tell you what they want by how they click.
Users want to engage with their followers, followers will clear those bubbles, and if you're not occupying those bubbles, along with their timelines, you're risking passing up an opportunity to put your content in front of users faces.
That's an opportunity others competing for the same pool of users attention aren't likely to pass on.

So, they'll start shamelessly fleeting, just as the rest of Twitter users fleet, and that's the content that drives users to the platform for Twitter to harvest in ad revenue.
Those cheeky bastards put it right up there in your face.

Each fleet with little blue circles around them, just waiting to be opened. It's a long, easy to-do list, and each fleet you clear is one you've completed and can check off your list. Once they're all cleared, ah, relief.
You can follow @PassPassRun.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:

By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.