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How to write an award-winning headline in 4 simple steps
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𝗪𝗵𝘆 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝗮𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 ?
- It can make or break your content efforts
- First point of Interaction
- It improves sharability
5 times more people read the headline than the rest of the body
Makes sense to write a great headline so that people share
- It can make or break your content efforts
- First point of Interaction
- It improves sharability
5 times more people read the headline than the rest of the body
Makes sense to write a great headline so that people share
Let look at why people share the content / Tweet
1. People want to feel like they are helping others
Just like you sharing this thread
2. People are biased against trying new things
If they find something new, they want to share with the world and get recognition
1. People want to feel like they are helping others
Just like you sharing this thread
2. People are biased against trying new things
If they find something new, they want to share with the world and get recognition
3. They want to feel a certain part of the tribe
Humans are social beings, need to feel part of group
Lets look at how to create headlines
Steps
1. Visit Portent headline generator (Google it)
2. Type your keyword
3. Click refresh until you get your favourite headline idea
Humans are social beings, need to feel part of group
Lets look at how to create headlines
Steps
1. Visit Portent headline generator (Google it)
2. Type your keyword
3. Click refresh until you get your favourite headline idea
Portent is for headline generator, don't just copy-paste
It just gives you ideas for headline
Keyword: Copywriting
Headline/ Article idea: 15 Myths Uncovered About Copywriting
4. Add Power word in your headline (Emotional Words)
This is an important step, people miss this
It just gives you ideas for headline
Keyword: Copywriting
Headline/ Article idea: 15 Myths Uncovered About Copywriting
4. Add Power word in your headline (Emotional Words)
This is an important step, people miss this
Types of Power words evoke people's emotion
- Lust
- Pain
- Angry
- Humour
- Sadness
- Suspense
- Happiness
and many more are types of power words
For a complete list of Power words, download and copy the file here (FREE)
http://gumroad.com/l/SwipeFile (Free)
- Lust
- Pain
- Angry
- Humour
- Sadness
- Suspense
- Happiness
and many more are types of power words
For a complete list of Power words, download and copy the file here (FREE)
http://gumroad.com/l/SwipeFile (Free)
Headline Idea: 15 Myths Uncovered About Copywriting
after adding power word 'Painful' it becomes
15 Painful Myths Uncovered About Copywriting
See how the second headline sounds much better and intriguing?
Note: Adjust or create headline according to your article/Content
after adding power word 'Painful' it becomes
15 Painful Myths Uncovered About Copywriting
See how the second headline sounds much better and intriguing?
Note: Adjust or create headline according to your article/Content
Three Principles in order of Importance in the headline
Add any two
1. Self Interest
What benefit will someone get from your article, product or service?(pain points)
How long will it take someone to get the benefit?
Talk about what is holding your customer back in success
Add any two
1. Self Interest
What benefit will someone get from your article, product or service?(pain points)
How long will it take someone to get the benefit?
Talk about what is holding your customer back in success
2. News
Announcing in headline
Everyone loves to be first to experience something
Can be new or existing better product
3. Curiosity
Humans are naturally curious
Can be a great way to get someone to read the first sentence
Curiosity goes well with self-interest
Announcing in headline
Everyone loves to be first to experience something
Can be new or existing better product
3. Curiosity
Humans are naturally curious
Can be a great way to get someone to read the first sentence
Curiosity goes well with self-interest
Other methods to find headline ideas
Use 'HOTH headline Generator' ( Google it)
Here you can specify
- Keywords
- Industry
- Target audience
to get more specific headline ideas
Use 'HOTH headline Generator' ( Google it)
Here you can specify
- Keywords
- Industry
- Target audience
to get more specific headline ideas
Note
1. Write multiple headlines to select the best one
2. Don't overthink, an average published headline is better than perfect non published ones
3. Always keep it simple, but more effective with power words
1. Write multiple headlines to select the best one
2. Don't overthink, an average published headline is better than perfect non published ones
3. Always keep it simple, but more effective with power words
4. Keep your readers in mind while writing, just use common sense
5. Practice, Practice and practice to write better
Bonus tip: Add numbers in a headline to improve CTR
Promo:
Learn How to Write Captivating Content Like a Pro
Even if you have NEVER Written Anything Before
5. Practice, Practice and practice to write better
Bonus tip: Add numbers in a headline to improve CTR
Promo:
Learn How to Write Captivating Content Like a Pro
Even if you have NEVER Written Anything Before
Check out @SanjayShenoy13 Weekend Workshop
on 21st and 22nd November
Learn
- Content Framework
- Overcome limiting belief
- Read your audience minds
- Learn to create endless content
and many more (aff)
https://sanjayshenoy.com/pages/the-weekend-content-workshop/?cw=48&campaign=GeekyRed
(INR only)
DM if you need help in paying in $
on 21st and 22nd November
Learn
- Content Framework
- Overcome limiting belief
- Read your audience minds
- Learn to create endless content
and many more (aff)
https://sanjayshenoy.com/pages/the-weekend-content-workshop/?cw=48&campaign=GeekyRed
(INR only)
DM if you need help in paying in $
If you liked the thread, please retweet the first tweet hereIt helps to reach more people for free https://twitter.com/GeekyRed_/status/1328739434444038146?s=19
