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Three questions to help you edit & make your writing valuable:
1. What else?
Provide enough information + context to make statements useful.
Example: "X% of teens use Facebook in X country, as compared to X% WhatsApp usage", is more useful than, "X% teens use Facebook."
1. What else?
Provide enough information + context to make statements useful.
Example: "X% of teens use Facebook in X country, as compared to X% WhatsApp usage", is more useful than, "X% teens use Facebook."
2. So what?
Find out if your target reader actually cares about the story/statistics/anecdotes you've mentioned.
Example: Marketers might care about trivia and history, but insurance experts? Just tell them the point.
Find out if your target reader actually cares about the story/statistics/anecdotes you've mentioned.
Example: Marketers might care about trivia and history, but insurance experts? Just tell them the point.
3. How?
Ask this question until there's no longer room to ask it.
Example: Create a marketing plan. How? Do X, Y, and Z. How? Detailed breakdown of each step, or link to a relevant resource, or link to a relevant tool.
Ask this question until there's no longer room to ask it.
Example: Create a marketing plan. How? Do X, Y, and Z. How? Detailed breakdown of each step, or link to a relevant resource, or link to a relevant tool.
