Read on Twitter
News: @Levels raised $12M in funding led by @a16z for its glucose monitoring system.
- 1,000 ppl completed the beta
- 50K ppl are on the waitlist
- revenue is growing >40% MoM
Preparing for full-scale launch in early '21, here's a breakdown of their market, model & approach
- 1,000 ppl completed the beta
- 50K ppl are on the waitlist
- revenue is growing >40% MoM
Preparing for full-scale launch in early '21, here's a breakdown of their market, model & approach
1/ Coining Metabolic Fitness
While activity tracking & sleep monitoring wearables like Apple Watch & WHOOP have caught on, there’s no mainstream method for quantifying the effects of diet.
Popularizing the concept of metabolic fitness, Levels aims to quantify dietary choices.
While activity tracking & sleep monitoring wearables like Apple Watch & WHOOP have caught on, there’s no mainstream method for quantifying the effects of diet.
Popularizing the concept of metabolic fitness, Levels aims to quantify dietary choices.
2/ Copying @elonmusk
To start, Levels isn’t targeting chronic diseases.
Instead, the company is taking a page out of Tesla’s playbook: offering a premium product first, then lowering the cost over time.
The focus centers on trends across personalized health & fitness.
To start, Levels isn’t targeting chronic diseases.
Instead, the company is taking a page out of Tesla’s playbook: offering a premium product first, then lowering the cost over time.
The focus centers on trends across personalized health & fitness.
3/ Scaling Up
Focusing on a premium—a one-month fee of $399 and $199/month thereafter—the company foresees a path to:
- profitability in 2021
- 1M units sold/year by the end of 2023
- potential for 10M units sold/year by the end of 2025
Focusing on a premium—a one-month fee of $399 and $199/month thereafter—the company foresees a path to:
- profitability in 2021
- 1M units sold/year by the end of 2023
- potential for 10M units sold/year by the end of 2025
4/ Evangelizing High-Performers
It's common to see users posting screenshots of their Levels app on Twitter.
The company gets its core consumer, engages w/them on social, and is focused on content & podcasts to build authority. https://twitter.com/d_v_dlee/status/1290710730660954112
It's common to see users posting screenshots of their Levels app on Twitter.
The company gets its core consumer, engages w/them on social, and is focused on content & podcasts to build authority. https://twitter.com/d_v_dlee/status/1290710730660954112
5/ User >> Investor
Prominent users included @bulletproofexec @bengreenfield @realJoeDeSena @Austen
And they've secured nearly 90 angel investors, including @arrington @dickc @mbrandolph @LudlowVentures
Prominent users included @bulletproofexec @bengreenfield @realJoeDeSena @Austen
And they've secured nearly 90 angel investors, including @arrington @dickc @mbrandolph @LudlowVentures
6/ Superhuman Onboarding
Borrowing a strategy from successful streetwear brands software products like @Superhuman, the waitlist helped Levels build demand and scale effectively while honing in on product-market fit.
Since a CGM requires a prescription, onboarding is vital.
Borrowing a strategy from successful streetwear brands software products like @Superhuman, the waitlist helped Levels build demand and scale effectively while honing in on product-market fit.
Since a CGM requires a prescription, onboarding is vital.
7/ Looking Ahead
Levels isn't without challenges.
- Abbott or Dexcom could box them out
- upstarts Veri, Lifetzr & Supersapiens are moving in
- Apple, Google & Amazon are targeting glucose monitoring
For now, first-mover advantage & a stellar team have them well positioned.
Levels isn't without challenges.
- Abbott or Dexcom could box them out
- upstarts Veri, Lifetzr & Supersapiens are moving in
- Apple, Google & Amazon are targeting glucose monitoring
For now, first-mover advantage & a stellar team have them well positioned.
8/ Go Deeper
If you're interested in what @Levels is working on, subscribe to the @fittinsider newsletter.
This afternoon's issue will feature a behind-the-scenes breakdown of the Levels go-to-market, market, growth strategy, outlook, and more.
https://insider.fitt.co/newsletter/
If you're interested in what @Levels is working on, subscribe to the @fittinsider newsletter.
This afternoon's issue will feature a behind-the-scenes breakdown of the Levels go-to-market, market, growth strategy, outlook, and more.
https://insider.fitt.co/newsletter/
