When you think of a cult, what do you think? You probably thought evil, manipulative, dangerous...

But one thing about cults, is that they are ALL around you..

Think motivational speakers, politicians, influencers...

How do they do it? Lets explore 5 ways cults are formed.
1. Keep It Vague And Simple

Cult leaders offer the promise of something great and transformative. However, they keep their words vague, and full of promises. The attraction comes from charm and their seductive words. But notice: what are they really saying?
2. Emotion Over Logic

They amuse the bored, they trigger excessive amounts of quick dopamine hits (again think motivational speakers)

People work all day, they don’t have the energy to grow bored. Cult leaders provide luxury, dazzling objects, they keep them ENGAGED.
3. Religious Structure

They give their audience rituals to perform. These rituals are small and powerful. Think group activities, political rallies, chants, claps..

They speak like GURUS, prophets. They ask you to sacrifice friends and family, all for them.
4. Hidden Source Of Income

They never seem to be hungry for money. They never open up about their income. Why? Because it comes from their followers pockets. The “Methods” bring the money in. (Think forex signal groups ;) )

Followers will copy bringing more and more in..
5. Us Vs Them

People feel the need to believe in something greater than themselves.
They make others feel like they are apart of something revolutionary and special. A cause to fight for (think politicians again)
These are 5 ways cults are formed. Don’t think of cults in a manson like way, think of the big brands and companies you know.

Watch how they grow, and why the grow.
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