"Toxic Masculinity" is a term coined by Sheapard Bliss of the Mythopoetic Men's movement- a movement that believed that modern technology has made men more competitive and less supportive of each other. It was coined to contrast w/ "Deep Masculinity", healthy kinship w/ men. https://twitter.com/RealCandaceO/status/1328348630567309315

In other words, it's a term that was created by men who were seeking to redefine masculinity as something other than fiercely defining yourself by the rejection of everything feminine.

Coined to reform masculinity, not destroy it.

And you'll be happy to discover that this conversation is still ongoing and plenty of men's movements are seeking to find ways to redefine masculinity in a way that doesn't require the subjugation of women and attacks on queer folks.