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A few interesting points in @TheAthleticUK’s Ben Foster piece. They’re close to agreeing a deal to allow him to continue using match footage on his personal YouTube account.
A quick thread:
https://theathletic.com/2200364/2020/11/16/ben-foster-youtube-footage/?source=user_shared_article
#Digisport #SMSports
A quick thread:
https://theathletic.com/2200364/2020/11/16/ben-foster-youtube-footage/?source=user_shared_article
#Digisport #SMSports
1/ He has double the followers of the league, so they’ve spotted the benefits of a partnership (a bit late, but still).
More leagues should partner up in this way. Clamping down would be embarrassing now it’s been going so long.
More leagues should partner up in this way. Clamping down would be embarrassing now it’s been going so long.
2/ Charity will benefit, so positive PR for both sides. Foster is building a good personal brand (sorry, I hate that phrase too) as he edged closer to retirement.
This strengthens his reputation, increasing potential income, and probably gets more followers too.
This strengthens his reputation, increasing potential income, and probably gets more followers too.
3/ The claimed £50k income is dubious. Relies on so many other factors, such as Forbes’ claim of £4 CPM. Likely closer to £1, but it’ll no doubt fluctuate.
The income isn’t why Foster will have been doing it, but great that a charity will benefit.
The income isn’t why Foster will have been doing it, but great that a charity will benefit.
4/ This is apparently a one-off agreement, but sets a precedent. If Foster’s allowed, why can’t clubs?
Creating exceptions - even for charity - could open the doors a bit.
Creating exceptions - even for charity - could open the doors a bit.
5/ It’s a really good format, and clearly of interest to a lot of people. And also great advertising for GoPro (the camera he uses). Over 200k views on the last few, and he even has giveaways and contests for GoPro equipment.
6/ Footballers as influencers isn’t a new concept. This, however, comes across as a lot more authentic than the ‘big’ names that make the headlines.
Foster wants to get into cycling more when he retires, and this is a very sound way of using his current fame to prepare.
Foster wants to get into cycling more when he retires, and this is a very sound way of using his current fame to prepare.
