Log File Integration 📝 is a difficult topic in relation to SEO as it involves quite a lot of work (from multiple teams). But let’s dive into it as for many companies 🏫, it could help them get additional SEO insights 🔍. Time for a thread:
Every request to a server is saved in a log file 📃. Long text documents where every line represents a request. Lines include info on the type of request (POST, GET, etc.), User Agents, and depending on the setup, other info. ➡️
Those lines can be parsed to understand better what specific User Agents (including search engines) are looking at. For example Googlebot - “Mozilla/5.0 (compatible; Googlebot/2.1; + http://www.google.com/bot.html ➡️
This provides you with an overview of all requests 💻 that a search engine 🔍 has made and could you for example help identify the patterns in which way they crawl a site. Or to discover the most crawled pages on your site. ➡️
All this will provide you with insights 📚 into crawl behavior. In many cases, this could help after launching improvements to measure impact. For example, internal linking, footer 🦶 structures, etc. ➡️
Crawl behavior is often a first signal for starting SEO; you first need a crawler to see your pages, after which you can focus on getting them to index & rank the page. Tracking the way it's being crawled is an important matter for that reason.
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