Being in marketing it’s easy to get shiny object syndrome regularly

You know you’re a beast marketer & could easily outperform anyone else doing something successfully

So you hop on the wave

Then hop on another

& another

Until you’re on so many, none get done

Avoid
Instead, perfect one thing.

Learn the ins & outs, get the project operating on its own

Then move on
How do you know you’re able to move on?

1 of 2 things

Either

1) You’ve reached the max potential for the project & it can now sustain without your input

or

2) You’ve structured the operations in a way in which the project can continue to scale without your input
If you haven’t satisfied 1 of the 2 before moving on

You’re going to create a whirlwind of projects that suck your time & you’re constantly jumping around to patch the holes

Better to just delete the whole project or let it die out

AVOID
You can follow @MyBadMatthew.
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