Time to dispel some myths about #DStv in 🇳🇬.

Myth 1: #Nigeria is Multichoice’s (owner of DSTV) biggest market

False. It’s second, only to South Africa.

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South-Africa represents a larger percentage of Multichoice’s revenue (over 70%) compared to the rest of Africa. One reason for this is the fact that it charges in local currency across markets, which are often volatile to several economic factors.

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For instance, the currency in Nigeria, which is the largest market by subscribers in the rest of Africa, is liable to volatile oil prices.

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Myth 2: Nigeria is home to DSTV’s largest subscriber base.

False. 43% (8.4 million) of the subscriber base is made up of the South-African market.

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Excluding South Africa, DSTV has 11.1 million subscribers spread across 49 countries, including Nigeria.

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Myth 3: DSTV is the post popular Pay-TV subscription service in Nigeria

False. StarTimes has more subscribers in Nigeria than Multichoice

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However, Multichoice dominates when it comes to revenue. Interesting fact: Over the past five years, Multichoice group has added more subscribers to its cheaper packages like Gotv bouquets than DSTV across its 49 markets outside South Africa.

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Still, it has a higher Average Revenue Per User than other players. One reason is because its most favourable sports content are bundled in the higher-end packages, and sports is a major driver of those subscriptions.

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To understand the dynamics of the pricing structure in this space, register at @StearsBusiness to read the full piece

9/9 https://www.stearsng.com/premium/article/dstv-prices-vs-nigerians-unbundling-the-business-of-broadcast
Premium | DStv prices vs Nigerians: Unbundling the business of broadcast

A look into DStv and the business of bundling channels

https://www.stearsng.com/premium/article/dstv-prices-vs-nigerians-unbundling-the-business-of-broadcast
You can follow @StearsBusiness.
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