Pete Evans has clearly planned this. His usual following isn’t engaged because they were there for the recipes. So how do you grow a new audience? You throw QAnon bait. The problem is, they aren’t there for the cookbooks, they are there for the echo chamber. He loves the outrage.

Pete Evans knows since losing his Mein Kitchen Rules job that he requires alternate revenue streams. What he doesn’t know is he’s biting the hand that feeds him because RWNJs won’t buy keto cookbooks. His main demo is 80-90% middle aged women, not MAGA hat wearing cowboys.

So in the past week Pete Evans had his @Coles sold Jamaican sauce recalled due to unlabelled allergens, said #Covid19 isn’t transmitted nor can you give it to the vulnerable and shared Neo-Nazi symbolism. Yet he still maintains the support of @MacmillanAus and retailers.

Compare that to the CEO of Nine losing his job for a consensual relationship. To Roseanne Barr losing an entire sitcom because of a racist tweet or footballers losing contracts for having a few too many boozy nights. They were all accountable for their actions.

Why should Pete Evans continue to be enabled? Why is he OK with this? Go and work in a Covid19 ward for a week or talk to a Holocaust survivor. They wouldn’t think any of this is just “free speech” or harmless. People are dying in a pandemic a cook labels a hoax.

Pete Evans’s social pages are walls of hate, racism, pseudoscience and anti-semitism. There is no “love and light”. Followers are given a platform to label people like @VictorianCHO and @DanielAndrewsMP as pedophiles. They are fed empty lines about “question everything”.

It is a hub for conspiracy theories about Bill Gates and George Soros, lies about 5G, microchipping and vaccines. The live chats are full of “could Tom Hanks really be? Could he?” For someone so focused on “health” Pete Evans promotes chats with dangerous people.

He promotes Robert Kennedy Jr and Andrew Wakefield who are both completely discredited. They prefer babies to die from measles or whooping cough than to be vaccinated. But Pete Evans is about “health”. He promotes David Icke - a Holocaust denier. Pete has also questioned history.

He promotes chats he has with people who think the Christchurch and Port Arthur massacres were staged to take our guns. He promotes a land investment on property that hasn’t even settled and Tweed council said will never go ahead. He tried to sell a $US15,000 light to kill Covid

He questioned why we should trust doctors when they can’t even cure themselves, citing the late Dr Harry Nespolon and claiming he could have helped him with a ‘holistic’ approach to treatment. He says he’s cured and treated everything from autism to auto-immune diseases. Proof?

So yeah, there’s “free speech” and there’s being a dangerous menace to health measures. None of this will change until Pete Evans is accountable for his actions. And that starts with losing support from retailers @Coles @woolworths @booktopia @Audible_AU @MacmillanAus