Read on Twitter
The 5 types of videos you need to have in your B2B marketing strategy that drive incredible value:
1. FAQ video
2. Behind the scenes
3. Problem-solver video
4. Onboarding/obstacle-busting video
5. Expert-positioning video
Here's why and how to use each one: (thread) 1/8
1. FAQ video
2. Behind the scenes
3. Problem-solver video
4. Onboarding/obstacle-busting video
5. Expert-positioning video
Here's why and how to use each one: (thread) 1/8
An FAQ Video is a short video that answers a question that your target customers ask a lot.
This type of video allows you to answer burning questions and streamline your sales process.
Use in landing pages, blogs, and sales follow up
Example = @asana
This type of video allows you to answer burning questions and streamline your sales process.
Use in landing pages, blogs, and sales follow up
Example = @asana
A Behind-the-Scenes Video takes your audience behind the curtain for a peek at the people that work at your company.
It helps you build trust with potential customers and future employees.
Use in career pages, emails & social
Example: Meet Ali Schwanke
It helps you build trust with potential customers and future employees.
Use in career pages, emails & social
Example: Meet Ali Schwanke
A Problem-Solver Video connects the dots between your customer’s problem and the solution you provide.
With this video, you build trust and credibility while establishing your brand as a thought leader.
Example: @DriveSurebyKrex
With this video, you build trust and credibility while establishing your brand as a thought leader.
Example: @DriveSurebyKrex
BONUS TIP: Product-based businesses should position their products as medicine for customer’s pain. Explain what problem you fix with your product & why ur solution is best.
Service-based businesses should approach their video by establishing themselves as a customer’s guide.
Service-based businesses should approach their video by establishing themselves as a customer’s guide.
An Onboarding or "Obstacle-Busting" Video highlights a common obstacle your new customers face.
It showcases that you understand the challenges your customers encounter when getting started and that you care about their success.
Example = @zoom_us
It showcases that you understand the challenges your customers encounter when getting started and that you care about their success.
Example = @zoom_us
An Expert-Positioning Video places you as an expert with your target audience, someone they should trust to guide them
Become a part of your prospect's research process and build trust along the way.
Example: Topic Clusters from @HubSpot Hacks @YouTube
Become a part of your prospect's research process and build trust along the way.
Example: Topic Clusters from @HubSpot Hacks @YouTube
Any other video types you would recommend? Feel free to add them on this thread!
Get the full post of tips and examples from @SimpleStratChat here: https://blog.simplestrat.com/marketing-with-video
Get the full post of tips and examples from @SimpleStratChat here: https://blog.simplestrat.com/marketing-with-video
