Read on Twitter
Influencers are not happy about the Instagram changes...
But they are going to make a ton more money...
But they are going to make a ton more money...
1/ Influencers drive product discovery.
But don’t get proper credit.
You want @jamescharles latest fit? You have to:
1. Leave IG
2. Track down the pieces
3. Checkout on each site
But don’t get proper credit.
You want @jamescharles latest fit? You have to:
1. Leave IG
2. Track down the pieces
3. Checkout on each site
2/ The problem?
Other than how annoying that is, James Charles gets no credit.
Gucci, Prada, etc. has no idea that his influence drove the transaction.
Other than how annoying that is, James Charles gets no credit.
Gucci, Prada, etc. has no idea that his influence drove the transaction.
3/ Instagram Commerce solves this.
Suddenly, the biggest place for product discovery (Instagram) has a checkout...
And influencers stand at the center
You can shop the entire look, without leaving the app, in the same shopping cart.
Suddenly, the biggest place for product discovery (Instagram) has a checkout...
And influencers stand at the center
You can shop the entire look, without leaving the app, in the same shopping cart.
4/ Gucci will now know influencers are driving purchases.
And that power means serious money.
And that power means serious money.
5/ Or Facebook could completely fuck them over...bc Facebook
