How to Start a Newsletter and Grow It to The Stars

// A THREAD //

Let's start with WHY should you start a newsletter?

1. The newsletter is your own - nobody can come and take it away from you.

2. The ROI of email marketing is crazy (around 37x)

3. Every person uses an email. Most daily.

4. Rule of thumb is 1 person on newsletter = $1/m

What will you need to start it?

1. Funnel
2. Lead magnet
3. Email provider
4. System of writing emails

We will look closely at all of these parts.

1. Funnel

The people need somehow to find out that your newsletter even exists.

- Word of mouth
- Social site(s)
- Paid ads
- Blog

Pick one way how people will find out your newsletter exists.

Then focus on optimizing and building it.

2. Lead magnet

People give you access to contact them whenever you will want.

Not a small thing.

A lead magnet is sth you provide them in return for that.

Create a high value:

- PDF
- Ebook
- Email course

And give it away for free.

E.g. https://freedomdesigner.io 

3. Email provider.

Once you got a lead magnet you need an email provider.

I spent some serious time researching the best ones and @MailerLite is the winner.

- Free automatization
- Free up to 1000 subs
- Nice segmentation
- Good email builder

But pick whatever suits you.

Once you have

- Funnel
- Lead magnet
- Email provider

Make a Sign-Up landing page for that purpose.

You can make it on your own, or use the @MailerLite 's "site option".

Your list is growing.

Congratz.

The next step is to start sending newsletters/content.

- Use stats
- Create a swipe file
- Set a clear email timetable
- Make a process of how to build the emails
- Don't send emails that you won't get yourself

Happy growing!

Thanks for reading!

You can check how the whole" newsletter beast" may look like at:

http://www.freedomdesigner.io 

PS. If you subscribe you will get a free ebook on how to start freelancing.

Do you think about starting a newsletter yourself?