1. The ONLY way to make the under 40 crowd change behaviors (absent coercion via gov action like a mask mandate-given Trump & the GOP have set a careless tone in concrete in the U.S.) is to start featuring the deaths of young people on local news, social media, & ads on TV.

2. These ads would need to present ONLY young people and highlight their deaths in ways that admittedly take their representation in the data out of proper context. BC right now, the under-40 crowd are driving the infection spread & they are doing it bc they believe that if they

3. get it- they'll likely get the asymptomatic or low-symptom kind. It ironic, bc a population that has a demonstrably shitty capability of assessing risk is suddenly really good at assessing it correctly. BC the Under-40 crowd have very, very good odds of the above, esp if they

4. are perfectly healthy still (the bastards!) BUT, no reporters even hit them back w what I'D hit them back with which is whether they've thought through if they can live with the guilt. "The guilt of what?" they invariably ask. "The guilt of accidentally killing someone! BC I

5. would be TERRIFIED of becoming an asymptotic carrier and killing someone- like my friend, or my mom, or grandma, or sister, tots by accident!! This virus is WEIRD. I mean you're right. The odds of anyone of us getting a deadly version of it is so small yet the obituaries are

6. filled w people that got sick via a friend or relative that didn't know they were sick and went to dinner w them, or came to their house or something & they were just like you or me & now they're DEAD. No one can predict who it'll be. It could be ANY of us!"

Maybe it helps