Bits-to-atoms vs atoms-to-bits.

There has been a boom in bits-to-atoms businesses ever since people could buy things on the internet. The rise of Fullstack startups lead to an increase in bits-to-atoms business models where software is built to sell a physical product.

For instance a Mpos payments company is an atoms-to-bits business where hardware is sold in order to monetize transactions.

Uber & on-demand delivery is a bits-to-atoms business where software is created to move hardware (humans & products)

The latter’s business model has come under pressure because no one has been able to figure out the bottom line & the socio-economic impact of the model.