4 powerful words to use in your next email and tweet to skyrocket your conversion and sales.

Number 3 is a must.

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1. You/your.

Why is this powerful? Because it’s conversational and personal.

The two keys to generate more conversion.
People like when you talk to them as a friend. They feel welcomed and personal.

Talk as you normally would and talk to the PERSON, not the customer.

Example:
“In order to increase your sales, this guide is a must read for you.”
2. Easy

“It’s easy.”

How many times has this sentence made you do stuff in your life? A lot right.

Why? Because it works.

When you hear the word “easy” it creates comfort as a customer and that’s a game changer.
The customer feels safe in your hands.

People buy with emotions and comfort is a huge one.

Example: A 10 page guide on how to easily learn and earn money on the stock market.” Boom.

Don’t overuse it tho, your credibility will decrease.
3. Their name.

This is the most powerful one. The person's name. It’s so powerful.

You see this in your inbox “(Your name), check this out.”

You click right, If it isn’t from a person/company you hate then.

But otherwise you click.
Why?

It creates curiosity, you feel personal and it’s your name.

You have learned since a little baby to listen when someone calls you name. That’s where the power is.
Same here, don’t overuse it because that’s just annoying to hear your name over and over again. It’s awful.

4. New.

Why?

Because it creates curiosity. When you see something new, you get curious and interested right? Of course.
Your job is to create that curiosity that leads to the click to your page.

The meaning of an email/tweet is not to sell, it's to create interest.
Example:
“Check out my new guide on how to build and increase your email list to start your automated money making machine now”.
You see what I did in the last example?

Yes, that’s my free 15 page guide I described.
You can follow @WilliamCantLose.
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