Ever found that when you win, you win again. And then, you just keep winning? Winning creates winners and here's why its important to celebrate it and push it:

1. Winners give off good vibes. And good vibes are contagious. Others around you start to win too

2. Momentum. Whether running a campaign or a kids sports day, losers go home early. Winners stick around and keep going.

3. Learning. Losers get defensive and don’t want to hear about their failings, so they avoid feedback. Winners are more likely to discuss and accept feedback

4. Focus - as every creative, PR or digital expert knows, you must keep your eye on the ball. Losers often punish themselves in their heads. Winners have fewer distractions. Winners are absolute focus more

5. Trust - When you win, others trust you that little bit more.

6. Support - Behind every high performance athlete is a cadre of coaches, friends, and fans that fuel motivation. Winning creates a circle of backers. Losing erodes support.

7. Positivity - Winning provides a halo that makes everything seem to glow.

8. Confidence - winners have more control over their destiny, their next campaign, their next move. Losers are unsure what their next move should be, with fear of failing

If you are feeling like a loser, go find something small to win at. The focus on that next slightly bigger thing to win at. And when you win, and win again - youll start to see yourself becoming a winner.