A handful of creators usually pull in max revenues. This is hardly conducive to the eco system - creators, end users or the platform itself. A few thoughts on dynamics at play https://twitter.com/gregisenberg/status/1327067794014351360

Why is this? Better/ more interesting creators get more views and conversions for the platform; platform algorithms and marketing machines boost them further and a virtuous (or vicious, depending on who is looking at it) emerges

In the short term makes total sense...

In the long term, not so much

Majority creators = inability to monetise, possibly experiment or move to other early stage platforms where the playing field is more equal

End users = assuming content is not consumable on repeat mode, boredom

Platform = reduced power

The trick here is : no platform would create an equal playing field till the content being created is roughly of the same quality. Is this possible? Not completely, but to some extent...

Looked at this way, the job to be done by most platforms is one of education & one of creating tools that make both creating content and marketing it a lot simpler...

And then of course tweaking their algorithms to weigh in emerging content creators...

The tough decision though is a trade in of marketing revenues from creators (tempting in the short term) to levelling the playing field somewhat and possible growing the overall pie of views & conversions in the long term