If you didn’t want fans regurgitating discourse and questioning your story choices, you should have provided more context. Now there is just a bunch of sequel trilogy fans that still don’t have closure for their favorite sequel trilogy characters.

If the brand was more aware and involved with fandom, you would have known that a lot of the TLJ discourse was from a volatile and loud minority. They will never be happy with SW, as long as it progresses to be more inclusive and diverse. That’s not the crowd you want.

Putting all my opinions on creative choices aside, I’m more upset with the Lucasfilm brand and how far detached it has become from their own fandom and from the larger world.

If your storytelling is reflecting misogynistic or racist sentiments, then I can’t help but put two-and-two together and assume the company’s values, and ultimately, who this fiction was created for.

I think that’s why people are so angry, why the choices that were made were so shocking. Surely, a Disney movie wouldn’t pander so boldly to right-wing ideology? Especially one that questions and challenges these same beats within its own canon? But it did. And not just onscreen.

Not once, did you release a statement to support Kelly Marie Tran. You responded with carefully crafted optics and answers on the Celebration stage. But we know where your heart was really at. The movie and her screen time speaks for itself.

The brand only supported John Boyega after the trilogy brought in the dough and was done. You posted a copy-and-paste company wide statement because of the pressure and inquiring eyes during the BLM movement, and only after he publicly spoke up about his experiences.

You wrote their characters out. You pushed them aside. You made them out-of-character. You turned them into vessels for OG trilogy characters. You retconned your own canon to make the one Latino a drug dealer. You blamed Carrie Fisher’s absence on why KMT was cut, for fucks sake.

This isn’t on one person or one movie. I’m not trying to generalize an entire audience, but that’s the point. The Star Wars fanbase is not a monolith. The fact of the matter is, The Rise of Skywalker would have looked a lot different if the creative team wasn’t reading Reddit.

Sequel trilogy fans spent 5 years defending these characters and these plot choices against people who could not stand to see an inclusive and diverse story. And you sided with them.

Now you have a bunch of sequel trilogy fans questioning what the fucking point was. Where is Rey? Where is Finn? Poe? Connix? Rose? Jannah? Do I need to watch this Lego Holiday show to know they’re doing ok? Cause I shouldn’t have to. I know where Luke and Leia is, at least!

It’s one thing when insensitive storytelling keeps being told in Star Wars, but it’s another when it starts to show face on the Lucasfilm brand.

I would positively love to see creatives as vocal about Gina Carano’s blatant transphobia. Maybe show some support for your LGBT+ fans that are feeling excluded. And yet.

A lot of this discourse wouldn’t even be a thing if LF just listened the first few times, hired diverse creatives and worked with sensitivity consultants. You even tossed that director position up on your recruiting website, but it says you aren’t actively hiring. Reconsider.

The MCU can do it, why can’t Star Wars? I’m lowkey jealous. Watching the MCU progress past their outdated, white-washed ways. I see a lot of diverse stories on the horizon for LF, but I also see a lot of abandoned projects for “creative differences” & disregard from employees.

I’m critical because I care and I want the LucasFilm legacy to be one that is transparent, accepting and inclusive. It’s okay to interact with us and listen. We just want you to be better.