What is a page meta description and how does it impact SEO?

Here is a short 🧵 explaining what it is and how to use it effectively.
A meta description is a snippet of HTML code (ideally up to 155 characters) – which summarizes a page’s content.

A great meta description should be written in plain and simple language describing the targetted keyword.

See the example picture.
It should explain what users can expect to find on the page.

A meta description should be descriptive and written for humans, not search engines.

Meta descriptions do not impact your SEO ranking.
If possible, a meta description should incorporate a call to action (CTA).

Keep your meta descriptions clear, succinct, and between 120 - 155 characters. 

You can view your page meta using this website: https://www.heymeta.com/ 
HEY META - Website Meta Tag Check

Check and improve how search engines and social media websites see and display your website.

https://www.heymeta.com/
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