My take on car influencers is that they should go for real world reviews like the Top Gear gents.. How many cooler boxes can I fit in the boot? That kind of stuff that motoring journalists don't really do. You can't beat a journalist on facts and figures
Also. Who TF still buys car magazines? Very few people care about kilowatts etc... But journalists won't focus on what you'll look like pulling up in xyz car at the Polo or at the club even... Will your car get stolen if you leave it outside Taboo and Uber home?
These are the real hard hitting issues that car influencers should be addressing that will ACTUALLY get the average person on SM interested in a car. Find your niche but make it relatable. Telling me about kilowatts means nothing. Will my crush like it??
I can Google di kilowatts man..
What I want to know from you as a car influencer is will I be able to park at the entrance of Cubana with this car or must I just Uber.. If I go to the hood will thesy think ke Cheeseboy and rob me or will they think ke le auti le shap.. That's important 😂
My point is. There's a reason Jeremy and the boys Top Gear is the greatest motoring show ever and it's cos it's very relatable. They'd drop numbers sure but that was never and can never be the bulk of the content. Have you seen the shows on Ignition TV or whatever? Doodoo
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