And now, a thread of advice about newsletters in quick one-sentence concepts...

1. If you’re going to publish a daily newsletter, there better be a damn good reason why it can’t be weekly.

2. A newsletter for everyone will be ignored by everyone.

3. Don’t confuse a newsletter with email marketing — one’s designed to provide value to an audience and the other to extract value from an audience.

4. Your newsletter signup page isn’t about your newsletter — it’s about the value your newsletter can provide to a subscriber.

5. Want to know how to publish a newsletter every week for 200 weeks in a row? Publish it one week in a row, 200 times.

6. You don’t need as many subscribers as you think to accomplish your goals.

7. Always send your newsletter at the same time — you can’t become a habit for readers if they don’t know when to expect to hear from you.

8. You may send your newsletter to the masses, but it’s read by individuals so write it as if you’re sending it to a single person.

9. Most paid newsletters fail because they’re selling more when they should sell different.

10. If you subscribe to the right newsletters your inbox can become your most valuable social feed.

11. No one wants to read your newsletter — they want the results they can get from reading it.

12. The goal of each newsletter issue is to share at least one thing so valuable that anyone who sees it will want to open your next issue.

13. If someone’s not opening your newsletter, they’re not in your audience — remove them from your list.

14. The more you know about your subscribers, the better you’re able to serve them.

15. It doesn’t matter how many subscribers you have if you can’t count on them to regularly open and read your newsletter.

16. The less “news” you feature in your newsletter, the more interesting it’s likely to be.

17. Don’t get bogged down trying to figure out your tech stack — it’s the least important element of a newsletter.

18. Newsletter subscribers are more valuable than social media followers because when you share something with them it reaches more than 10% of them.

19. There’s so much value to be had in writing a newsletter even if no one ever subscribes to it.

20. People chase the external value of a newsletter (subscribers), but the internal value of writing one is even greater (learning).