That’s not to say ads are a waste. They’re (mostly, when done well) not. But I don’t think most people realize how *deeply* underfunded these groups are. That’s what we mean when we say “invest in infrastructure” & “party build.”

Boring things win elections.
B/c decades ago GOP $$ realized it was good for biz to win - they treat politics as a business investment. D’s give b/c it’s good for humanity, but that generally requires either inspiration or fear. Book recs: Dark Money by Jane Mayer & All Politics Is Local by Meaghan Winter. https://twitter.com/nijusar/status/1326670256140677120
And while I’m Mad Online - the tax code *deeply* disincentivizes political giving. 501c3s can do incredible work, but not directly in the electoral space. Explicitly partisan political work often can’t use fundraising tools (like Facebook fundraisers) & can’t access many $$ opps.
Anyway. What you decide to fund in the next 6 months will determine what’s possible for Democrats to win in 2022 and 2024 and beyond. This is when your donation matters most. It’s your call.
You can follow @amandalitman.
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