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Marketing 101:
Let's talk about marketing at big vs. small companies
Which one is right for you?
Let's talk about marketing at big vs. small companies
Which one is right for you?
Note: Started my career in Marketing at Ernst & Young --> startup where I led marketing --> Founder --> The Knot --> back to startup world + Teal HQ
TL;DR I've been back and forth a lot
TL;DR I've been back and forth a lot
You need to know yourself and what drives you before you can figure out what size is right for you.
PSA: @teal_hq is literally built to do this
PSA: @teal_hq is literally built to do this
Generalist vs. Specialist
Big cos: Specialist - less time playing in other channels. usually split up by social / PR / SEO / growth, etc
Small: Generalist - less people = more time dabbling in different channels
Big cos: Specialist - less time playing in other channels. usually split up by social / PR / SEO / growth, etc
Small: Generalist - less people = more time dabbling in different channels
Management experience:
Big cos: Likely learn to "influence without authority" since you'll be more specialized and need others to do stuff for you.
Small: Less people = flatter organization in the beginning but once the company grows, you will be seen as the function leader
Big cos: Likely learn to "influence without authority" since you'll be more specialized and need others to do stuff for you.
Small: Less people = flatter organization in the beginning but once the company grows, you will be seen as the function leader
Autonomy:
Big cos: More process oriented and layers of approval, may not be able to move as quickly but less room for error
Small cos: blurrier instructions but more autonomy - must like to operate in the gray
Big cos: More process oriented and layers of approval, may not be able to move as quickly but less room for error
Small cos: blurrier instructions but more autonomy - must like to operate in the gray
Attention:
Big cos: functional leads get to have the "seat at the table" and seen as owner of the outcomes, report to the board
Small cos: You are responsible for helping pull #s for board slides, and celebrated for successes - held responsible for failures
Big cos: functional leads get to have the "seat at the table" and seen as owner of the outcomes, report to the board
Small cos: You are responsible for helping pull #s for board slides, and celebrated for successes - held responsible for failures
Risk tolerance:
Big cos: feels more secure/stable, larger HR department, more room for lateral moves
Startups: focused on getting to major milestones, exciting but also risky - salary may be combo of cash + equity - possibly less liquid but higher potential upside
Big cos: feels more secure/stable, larger HR department, more room for lateral moves
Startups: focused on getting to major milestones, exciting but also risky - salary may be combo of cash + equity - possibly less liquid but higher potential upside
Culture / Camaraderie:
Big cos: more established: might have affinity groups, onboarding experience, intentional mentorship, etc
Small cos: you are part of shaping the culture, but that could lead to absence of many things if not seen as a priority
Big cos: more established: might have affinity groups, onboarding experience, intentional mentorship, etc
Small cos: you are part of shaping the culture, but that could lead to absence of many things if not seen as a priority
Results oriented:
Big cos: More structured reporting but depending on how far away from the reporting you are, might not know how your direct work impacts business
Small cos: May be closer to the numbers but may not know larger strategy and if you are measuring the right thing
Big cos: More structured reporting but depending on how far away from the reporting you are, might not know how your direct work impacts business
Small cos: May be closer to the numbers but may not know larger strategy and if you are measuring the right thing
what did I miss?
What sets a big company vs. large company marketing role apart?
What sets a big company vs. large company marketing role apart?
