This is terrific and important work by NYT.
The fact that many Americans won't believe it is a testament to the multi-pronged challenges we need to tackle in today's information environment, including: https://twitter.com/nytimes/status/1326588023048462341

Politicos willing to engage in cynically dishonest rhetoric; social media business models that leverage detailed personal profiles to amplify disinformation and accelerate outrage; and a citizenry undereducated in critical thinking and analysis, civics and government.

As a multi-faceted problem, we need to tackle it in multi-faceted ways, and we can look to the examples of other countries that have faced political discord and mistrust sown by the amplification of disinformation, and to the work of researchers across multiple disciplines.

We need to take a fresh look at options previously off limits or under-considered, to include public awareness/ media literacy/ civics education campaigns; platform liability for algorithmic design; expanded definitions of consumer harm tied to the uses of personal data, etc.

None of these steps will prevent false speech from happening - only personal ethics and morality can do that. But making a concerted effort to counter the effects of false speech may leave our society, and our democracy, better able to withstand its effects.