So to branch things off a bit, here I suggested that, probably, a majority of our stuff doesn't sell at a "hit" level. Hits are what keep a company going. Misses, you hope they at least cover their costs enough to get to a zero sum. But what does the data say? https://twitter.com/fredhicks/status/1326573973585485825

Year to date in 2020, we've sold a total of 44,343 product units into distribution (outfits like Alliance and ACD and many others, who in turn sell to game store retailers et al). That represents 80 different products. Only 12 of them sold > 1000 units. 34 sold < 100.

Moreover, over 14,378 of those 44,343 units, or a little under a third (32% ish), were our top TWO sellers-by-volume for the year: Blades in the Dark and Monster of the Week, both @ a little over 7000 units to date. Fate Core came in third @ 3,390. Tome of Mysteries 4th @ 2,457.

So our top four all cleared more than 2000 units, sometimes a lot more, in 10.5 months of 2020, DESPITE the pandemic. #5 was Fate of Cthulhu @ 1691 units (sorry, haters!). And again, this is strictly looking at non-digital, physical sales of product into the distribution channel.

So the top five by volume are nearly half of what was sold of the 80 catalog entries in 2020. One sixteenth of our catalog generated half the sales.

This is publishing.

But, sure, I'm talking volume; does the pic look different with revenue? Up top, those 10.5 months of sales add up to around $425k in revenue from the distribution channel. 10 of the 80 products grossed over $10k each; that top ten adds up to $322k, WAY more than 1/8 of total.

The smallest-volume title in that top ten is Dresden Files Accelerated, with 732 units sold to date in 2020 (likely helped by the release of 2 new novels and the 2010's DFRPG going out of print), the rest are over 1000 units each.

Maybe just looking at YTD 2020 is too myopic tho! Let's go from 2010 (Dresden Files RPG's debut in distribution) until now, a bit shy of 11 years and the majority span of company lifetime (we were founded late in 2005) and see what happens there.

(And here we pause while I do a series of exports to try to get the whole data population)