To use social media effectively, businesses need to
- Post regularly,
- Engage with its audience
- Track analytics.
There are great social media posting tools that will help you post and schedule to multiple social media platforms all at once. Take a look at this thread!

1. #SocialPilot: One of the most affordable yet highly functional social media posting tools with powerful cross-posting features. It has deep analytics and collaboration features as well. It allows you to add all your social media accounts for maximum engagement with no limits

2. @AgoraPulse: It allows getting a hang of it with a 28 days free trial period. This tool let you listen to all your brand relevant conversations and has an integrated CRM for better team collaboration and visibility.
The reporting feature is basic with a scope of improvement.

3. #Buffer: You can run the program manually or automatically. Everything can be managed from the cloud so don't need to save anything.
Its structure is quite confusing and leads to shelling out a lot of extra cash. Also the mobile version has a lot of bugs but can be improved.

4. @SproutSocial: This tool has good listening capabilities. You can even customize your social media streams and, it has a bot builder that helps you in managing chatbots on Facebook messenger. It has a rich asset library
But it's a bit pricey and there are additional charges.

5. #Tailwind: You can create a new pin every time instead of repinning your content and its automation function saves you time while helping you maximize reach.
Its powerful analytics and reporting features offers deep insights, lets you measure impact and optimize your strategy.

6. @CoSchedule: Help to keep sync between your team, projects, and process. Gives a visual representation of all your content in one centralized place. This tool integrates with WP, making it easy to plan, publish, and promote blog posts and social media messages directly in WP

7. @Hootsuite: Easy navigation and simple to use, ideal for newbies, or those who are just starting out and supports a large range of social networks.
It has powerful analytics features that gives you a clear understanding of how your posts are performing across channels.

8. @Sendible: The social listening features lets you keep a track of your brand along with key industry terms and what competitors are doing and it offers a easy-to-use interface!
Apart from boosting audience engagement, it also helps you generate quality leads and improve ROI.