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Does your packaging get your customers excited or just get the product there safely?
How to create a beautiful custom experience.
《《 A packaging/order process thread 》》
How to create a beautiful custom experience.
《《 A packaging/order process thread 》》
Obviously sales is a priority, you need to front load this part to have £ coming in.
But once this is achieved look to improve your customers experience with your brand
Here are 5 steps to improve customer happiness
But once this is achieved look to improve your customers experience with your brand
Here are 5 steps to improve customer happiness
1. Confirmation email
This should be instant, within 10 minutes they need to get a confirmation that there order is acknowledged and correct.
Approx shipment date and confirm what's included
1 click tracking and 1 click customer support
This should be instant, within 10 minutes they need to get a confirmation that there order is acknowledged and correct.
Approx shipment date and confirm what's included
1 click tracking and 1 click customer support
2. Shipping confirmation
Greats news, your order is on it's way
What's on it's way
Tracking info
Cross sell opportunity
Appreciation message
Greats news, your order is on it's way
What's on it's way
Tracking info
Cross sell opportunity
Appreciation message
3. Great packaging
The box or bag should he branded @stickermule have great, affordable options for this. It makes a difference, it's an instant dopamine hit as soon as they see the package
The box or bag should he branded @stickermule have great, affordable options for this. It makes a difference, it's an instant dopamine hit as soon as they see the package
Take care when packing, first impression when they open is crucial
If possible have something interesting and personal to look at before they even get to their item
If possible have something interesting and personal to look at before they even get to their item
A well thought out note or free 'something' makes all the difference.
When I've bought trainers from Filling Pieces there is a beautiful card saying thanks and encouraging USG.
Makes me want to show of my new purchase
When I've bought trainers from Filling Pieces there is a beautiful card saying thanks and encouraging USG.
Makes me want to show of my new purchase
4. UGC
Give them something for getting involved
- Gift
- Discount
- Feature
One Instagram post or a Twitter shout out is worth 10x a paid post (not mathematically checked)
We listen to our peers much more than advertising
Give them something for getting involved
- Gift
- Discount
- Feature
One Instagram post or a Twitter shout out is worth 10x a paid post (not mathematically checked)
We listen to our peers much more than advertising
5. A follow up
High end services always follow up.
Why dont you?
How was your experience
Did you get everything you wanted
What could we improve
You learn the most from actually being in the trenches
Automate it in the first instance then get personally involved
High end services always follow up.
Why dont you?
How was your experience
Did you get everything you wanted
What could we improve
You learn the most from actually being in the trenches
Automate it in the first instance then get personally involved
An email from the founder will let the customer know you care.
Anyone in account management will know, people just want to be loved.
Show them love.
Anyone in account management will know, people just want to be loved.
Show them love.
You know the script, if you want help with ideas, how to automate the above process and how to get more repeat customers. Get in touch here http://Concepttobrand.com
