A youtube cooking channel where several months of normal content in, the guy's kitchen begins to reveal small hints that he's a serial killer. Tiny, blink and you miss them, clues
A glimpse of a severed finger, what you'd swear was a spot of blood on the fridge. The slight rustle of plastic tarp as he walks around
Over time, his channel gets more disjointed. Poorly edited, there's videos where he walks out of the kitchen for minutes at a time.

In one, he disappears for over an hour. Just an empty kitchen.

He returns, gets back where he left off
The videos become more disorganized. In one, he's clearly completely out of breath in the beginning, sweating profusely.

In another, he poorly edits himself shouting at something off camera. You catch only the edges of him screaming.
In one video, he's very clearly got a broken finger. He's trying not to draw attention to it, but he's definitely got a broken finger.
The youtube channel ends after 2 years. It just kind of peters out, the way they do.
Here's where the interesting part starts: a year after that channel disappears, that same kitchen appears in a documentary about a serial killer. No mention is made of him making videos.
Someone *would* make the connection. Side by side analyses, with red circles.

That strange spatter on the fridge would reappear.
The ARG would end, as all good ones do, with a video of one of the people in the tiny community investigating it, going to that kitchen.
They're filming themselves visiting that kitchen, the same one from hundreds of cooking videos and one documentary.

A normal "ooh I'm in a spooky abandoned house" video, where they're clearly cheesing it up for the camera and trying to make an empty house seem spooky.
At the same time that video comes out, though, another cooking channel appears using that same kitchen.

It's a woman making a completely different kind of food.

In the very first episode, you can just make out that she's got a human bite wound on her wrist
Keep it up for 10 years, and you can creep out several generations of internet
You can follow @pookleblinky.
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