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It's Singles' Day in China 
Time for a multi-day deep dive into this shopping extravaganza!
I'd love to explore these aspects:
- Origin story
- Consumer personas
- Merchant tactics
- Tech trends (yes, including livestream!)
Today, we talk about the origin story
Time for a multi-day deep dive into this shopping extravaganza!
I'd love to explore these aspects:
- Origin story
- Consumer personas
- Merchant tactics
- Tech trends (yes, including livestream!)
Today, we talk about the origin story
Singles' Day was first started in '09
Then Taobao's CFO Daniel Zhang (now $BABA's CEO) just took over T-Mall
The idea was simple: celebrate your singleness by opening your wallet
The tactic was simple, too: 50% off, free shipping
27 sellers did „50M in Year 1. 10x daily GMV
Then Taobao's CFO Daniel Zhang (now $BABA's CEO) just took over T-Mall
The idea was simple: celebrate your singleness by opening your wallet
The tactic was simple, too: 50% off, free shipping
27 sellers did „50M in Year 1. 10x daily GMV
In '11, Singles' Day became an official shopping extravaganza. T-Mallâs competitor JD, DangDang and Amazon China entered the game
By '14, Singlesâ Day had extended far beyond eComm, into offline retail. Traditional verticals, such as insurance and real estate, followed suit
By '14, Singlesâ Day had extended far beyond eComm, into offline retail. Traditional verticals, such as insurance and real estate, followed suit
â15 marked the year when Singlesâ Day launched, eh, a concert
Jack Ma's special guest was Daniel Craig in '15. Scarlett Johansson in '16
Today, it has evolved into a multi-faceted extravaganza of shopping, livestream, music, and gaming
~200 teams at $BABA are involved
Jack Ma's special guest was Daniel Craig in '15. Scarlett Johansson in '16
Today, it has evolved into a multi-faceted extravaganza of shopping, livestream, music, and gaming
~200 teams at $BABA are involved
