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Random thought: The sports media world is undergoing a metamorphosis. Content construction and delivery methods are attempting to gain market share among a splintered audience.
What will prevail is engaging, informative and entertaining offerings.
Hello, fantasy/betting.
What will prevail is engaging, informative and entertaining offerings.
Hello, fantasy/betting.
Whoever secures the upper hand will have an enormous advantage in a still nascent industry.
Sports fans are smarter than most traditional media executives believe. They seek analytical takes with an entertaining twist.
Sportsbooks have a clear path to capture this audience.
Sports fans are smarter than most traditional media executives believe. They seek analytical takes with an entertaining twist.
Sportsbooks have a clear path to capture this audience.
As betting legalization spreads coast-to-coast and taboo viewpoints evaporate, sportsbooks/fantasy operators will become mainstream distributors of sports content.
This is the path. It's pretty clear. Create the gold standard hammering home info-tainment and
rolls in.
This is the path. It's pretty clear. Create the gold standard hammering home info-tainment and
rolls in.
This is what we conceptualized @FTNNetworks. Some were already dabbling in the space. We decided to pursue aggressively with the needed next steps.
Install a freemium model. Create engaging content/tools. Cater to the fantasy/betting overlap.
Water the seed and it will grow.
Install a freemium model. Create engaging content/tools. Cater to the fantasy/betting overlap.
Water the seed and it will grow.
Bottom line is this: A balance of personality and analytics/data presented in easy digestible bites, whether long-form, short-form or both, is what sports media consumers seek. Limited fluff. Enthusiastic spins. Info. Info. Info.
Think Barstool meshed with Cheddar.
Think Barstool meshed with Cheddar.
