When people usually purchase a IG shoutout from an influencer all they get is the traffic from the post and the content.

Those two things are great but what if you could get more.

You need to be getting access to their audience through FB.

**Influencer's Audience Thread**

When you purchase a post from an influencer the majority of the traffic/benefit is done within 24 hours or less.

But it doesn't have to be like that.

When you're negotiating the price for the shoutout, you need to add in access to the influencers engagement audience.

Since most influencers have business IG accounts they all have the ability to be connected to a Facebook account.

Meaning you are able to create a custom audience based off anyone who has engaged with their account within the last year.

Think about how valuable that is.

For those of you who don't, I will spell it out for you.

You have purchased a shout from influencer X and receive content from them.

You use that content and create ads on FB showing directly to an engagement custom audience from their IG account.

Fans of influencer X will be much more likely to convert compared to just seeing some random person using your product.

This will make the value of that one IG shoutout last so much longer compared to before.

Also, you can take it one step further and run the ads from the influencer's FB page.

A highly effective strategy that has worked very well in the past for me.

Usually, it's a little harder to convince the influencer to do this though.

So, next time you are getting an influencer shoutout please try and work at least the audience part into the deal.

I guarantee it will help you bring more sales to your store.

The more passionate the influencer's following, the better.

Remember that.