Starting in 15 minutes! We'll be live-tweeting the wayfinding plan https://twitter.com/designadvocacy/status/1326133797927215105
Primary goal: to make rail services that were previously seen and operated disparately into a true network
The project is one of the first at SEPTA to be distinctly designed for new users and overlooked groups, such as LEP and immigrants
Lex Powers (SEPTA): Project is crucially to build a new network brand across different lines, under which you can start to build wayfinding and user interfaces
An audit of stations and SEPTA branding identified many issues. Public branding split ( http://SEPTA.org  vs http://ISEPTAPHILLY.org ) is confusing!
An audit of stations and SEPTA branding identified many issues. Public branding split ( http://SEPTA.org  vs http://ISEPTAPHILLY.org ) is confusing!
An audit of stations and SEPTA branding identified many issues. Public branding split ( http://SEPTA.org  vs http://ISEPTAPHILLY.org ) is confusing!
Powers: even when you approach a station, you can't tell that these are part of the same system!
Using London's Underground as a best practice, with its variety of station designs unified under branding
Current map and signage products are both confusing, and full of wordiness, jargon, and English-only branding
Current map and signage products are both confusing, and full of wordiness, jargon, and English-only branding
Current map and signage products are both confusing, and full of wordiness, jargon, and English-only branding
Current map and signage products are both confusing, and full of wordiness, jargon, and English-only branding
The likely alternative is to use a lettered/numbered/colored system! (as SEPTA tried to do in the 80's)
On-route, iconography and interactive elements must be improved -- NHSL's stop-request button is super confusing for new riders!
On-route, iconography and interactive elements must be improved -- NHSL's stop-request button is super confusing for new riders!
On-route, iconography and interactive elements must be improved -- NHSL's stop-request button is super confusing for new riders!
On-route, iconography and interactive elements must be improved -- NHSL's stop-request button is super confusing for new riders!
Other major issue - TRANSFERS. The City Hall complex needs no further introduction to its problems
Glad to see SEPTA looking at CTA for last-mile signage best practices -- 5th Square members pushed heavily for this!
SEPTA's Transit Map Tuesdays (done by talented interns!) presents a variety of SEPTA rail maps using the design language of different cities and gaining input
One of the most informative activities was asking stakeholders to make cognitive sketch-maps of the system, and noticing trends in labelling and lines
One of the most informative activities was asking stakeholders to make cognitive sketch-maps of the system, and noticing trends in labelling and lines
One of the most informative activities was asking stakeholders to make cognitive sketch-maps of the system, and noticing trends in labelling and lines
One of the most informative activities was asking stakeholders to make cognitive sketch-maps of the system, and noticing trends in labelling and lines
One of the most informative activities was asking stakeholders to make cognitive sketch-maps of the system, and noticing trends in labelling and lines
You can follow @5thSq.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
Those who think consciousness raising & movement building are disconnected, or even a distraction from electoral politics have not paid attention to the history of social change.In this thread, we
Read more
The 2020s will be known as the Remote Work decadeA few predictions of what is likely to emerge[ a thread ] Third Space: Office and Working from Home will
Read more
1/29: Have you ever had a concept explained to you that helps frame complex issues you’ve been wrestling with and opens your eyes to new possibilities? A concept that I
Read more
By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.