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I think today's #AppleEvent 
will be one of those moments we'll look back on in 7-10 years and realize how influential and powerful of an inflection point it was for the industry.
will be one of those moments we'll look back on in 7-10 years and realize how influential and powerful of an inflection point it was for the industry.
This is the *beginning*
Remember where the iPhone started and where smartphones are now in a decade or so. It's actually kind of mind-blowing when you zoom out and see how tech has progressed over time.
#AppleEvent
Remember where the iPhone started and where smartphones are now in a decade or so. It's actually kind of mind-blowing when you zoom out and see how tech has progressed over time.
#AppleEvent
Also, this guy is objectively one of the most important people at Apple.
He is the dude that has led Apple's custom silicon initiatives. Instead of using another off the shelf processor from Qualcomm or Samsung, Apple announced its own back in 2013.
#AppleEvent
He is the dude that has led Apple's custom silicon initiatives. Instead of using another off the shelf processor from Qualcomm or Samsung, Apple announced its own back in 2013.
#AppleEvent
In six years we've seen how their own custom silicon surpasses other mobile chips with far less power draw and memory requirements (like what you see on Android).
In seven years they've beaten INTEL at their own game for the lower end consumer processors.
#AppleEvent
In seven years they've beaten INTEL at their own game for the lower end consumer processors.
#AppleEvent
Apple has been really quite frustrated with Intel's inability to improve in notable ways. If Apple were to remain with Intel they'd be stuck with incredibly power-hungry processors that generate more heat than what Apple wants for a good consumer experience.
#AppleEvent
#AppleEvent
This is why Apple can announce DRAMATIC improvements in power per watt leading to significant battery improvements, and the ability for passive cooling (fanless) so your computer doesn't sound like it's going to take off (like they do now) in the MacBook Air
#AppleEvent
#AppleEvent
