Startups underestimate the importance of stack choices.

They fast-grow into companies handicapped by vendor lock-ins, siloed tools, and overspecialised teams.

Last year when I started from scratch, I did some digging. Hopefully, you won’t have to.

Here’s Zero Day Stack👇🏻

1/17
2020
Google = affiliate & referral 💩
Product Hunt = ~25 launches/day 😱

Short runway = 0 time for research

“We can switch vendors later” —> tech. debt —> rewrites

Valuation pressure = features > internal tools

Standard & Outdating VS Innovative & Risky
Pick your poison

2/17
Each following tweet covers a broad product category with:

A subjective summary of the most exciting vendors.
+
A link to a comprehensive cherrypicked collection of vendors that you can import to your browser with one click.

3/17
COMPANY FORMATION

Company’s jurisdiction can be a big dis/advantage. Not only with taxes and regulation, but also available choices for banking, accounting, finance, and legal stack.

US vs UK vs EU? It depends. Too long a story.

https://tabler.one/share/0707ed5865faf85a0a2f30b541d1c785

4/17
Company Formation

Company’s jurisdiction can be a big dis/advantage. Not only with taxes and regulation, but also available choices for banking, accounting, finance, and legal stack.

https://tabler.one/share/0707ed5865faf85a0a2f30b541d1c785
LEGAL

Company formation, founder agreements, fundraising, compliance, T&C, hiring,…

Spare yourself ton of time and lawyer fees with @seedlegals / @VestdHQ / @iubenda et al.

@ContractbookHQ = DocuSign killer

@metomic_ = sensitive data masking

https://tabler.one/share/bebf286a0acaba881685cb0ed76cb2b1

5/17
Legal

Company formation, founder agreements, fundraising, compliance, T&C, hiring,… Spare yourself ton of time and lawyer fees.

https://tabler.one/share/bebf286a0acaba881685cb0ed76cb2b1
ACCOUNTING

Admin doesn’t have to be a nightmare. A good fintech setup is a huge time and cost saver.

@xolopreneur = bookkeeping + virtual office

@ANNAMoneyUK = bank account + bookkeeping

@rhobusiness = bank account + expensing + growth capital

https://tabler.one/share/0aa6869c6a354e31645779ca02ce36f6

6/17
Accounting

Admin work doesn’t have to be a nightmare. A smart, well-designed fintech solution is a huge time and cost saver.

https://tabler.one/share/0aa6869c6a354e31645779ca02ce36f6
FINANCE

A payment gateway is an easy part. An automated, flexible, global revenue workflow is not.

@PaddleHQ / @chargebee / @braintree = billing

@Baremetrics / @cenario_app / @Flightpath_Fi = intelligence

@pipe = non-dilutive SaaS financing

https://tabler.one/share/f5d246661cb40426c522e9ad67abc538

7/17
Finance

A payment gateway is an easy part. Setting up an automated, flexible, global revenue workflow is not.

https://tabler.one/share/f5d246661cb40426c522e9ad67abc538
COMMUNICATIONS

Get less gluttonous apps, higher audio/video fidelity, and more structured communication than Slack, Zoom, or Hangouts.

@usetwist / @Tandem_HQ / @HQRemote / @whereby / @ThereHQ = reinventing remote collaboration & virtual workspace

https://tabler.one/share/aacc3f7a29139d5b5d3ce33f67da7ff3

8/17
Communications

There’re many better alternatives to Slack, Zoom, or Hangouts. Less gluttonous apps, higher audio/video fidelity, more structured communication, etc.

https://tabler.one/share/aacc3f7a29139d5b5d3ce33f67da7ff3
PROJECT & PRODUCT MANAGEMENT

@linear_app = Jira you always wanted

@MiroHQ = virtual white-boarding

@gooddaywork / @nTaskManager / @ClickUp_app / @clubhouse = planning and holistic view on (lack of) progress

@todoist = todo app for work

https://tabler.one/share/46c530e25f3760a04035c79f3c9c54ed

9/17
Project & Product Management

Planning and holistic view on (lack of) progress.

https://tabler.one/share/46c530e25f3760a04035c79f3c9c54ed
NO CODE WEBSITE BUILDERS

You no longer need developers for most (product) marketing operations. No code tools empower teams to be self-sufficient.

@blocsapp / @unstackhq / @TildaPublishing / @Versoly et al. = alternatives to heavyweight @webflow

https://tabler.one/share/3e1bb2892b9e13691dfe51f4af3c2e1a

10/17
No Code Website Builders

You no longer need to pinch developers’ time for most (product) marketing operations. No code tools empower teams to be incredibly self-sufficient.

https://tabler.one/share/3e1bb2892b9e13691dfe51f4af3c2e1a
NO CODE APPS & AUTOMATION

Building apps without writing code = cheaper PoCs and faster time to market with an MVP.

@zapier / @tray = workflow logic

@airtable / @coda / @actiondesk = database

@bubble / @AdaloHQ / @appgyver = WYSIWYG builders

https://tabler.one/share/3bfbbef271cf72bc8a8ca4d4b446114f

11/17
No Code Apps & Automation

Being able to build complex apps without writing code means cheaper PoCs and faster time to market with an MVP.

https://tabler.one/share/3bfbbef271cf72bc8a8ca4d4b446114f
ETHICAL WEB ANALYTICS

G Analytics is slowing your site, stealing your data, and invading users’ privacy.

@Amplitude_HQ / @fullstory / @matomo_org = whole shebang

@PlausibleHQ / @SimpleAnalytic / @usefathom / @getackee = keep it simple stupid

https://tabler.one/share/0234533d1dcabc7fe735b865419d1669

12/17
Ethical Web Analytics

Google Analytics is slowing down your site, stealing your data, and invading the privacy of your users. It’s time to switch!

https://tabler.one/share/0234533d1dcabc7fe735b865419d1669
PRODUCT ANALYTICS

Most offer a free plan, but make sure you check the scaling costs before you decide.

@mixpanel / @heap = track any event, segment data, and set-up custom dashboards

@segment / @Woopra = holistic view of customer life cycle

https://tabler.one/share/b56fbabc44ed68a8a9946ee89dcee1d1

13/17
Product Analytics

It’s not cheap, but it is your GPS. Luckily, most offer a free plan. Make sure to check the scaling costs before you decide.

https://tabler.one/share/b56fbabc44ed68a8a9946ee89dcee1d1
CX & SUPPORT

@HelpCrunchCom / @getuserflow = onboarding experiences

@cannyHQ / @prodsight = feedback aggregation, organisation, & prioritisation

@UserZoom / @AskAttest = UX research + testing

@viablefit = measure product-market fit

https://tabler.one/share/e7ebfa2b426bc6e39226a16fec8595ab

14/17
CX & Support

The unsung hero sidekick of PM.

https://tabler.one/share/e7ebfa2b426bc6e39226a16fec8595ab
HIRING & HR

@remote / @remoteteamcom / @TeamOmnipresent = hire remote talent without local business entity

@Hired_HQ / @pitchme_co / @vettery / @JobflowHQ = bid on available talent

@ExploreAdeva / @hiresweet_ / @PovioLabs = managed recruiting

https://tabler.one/share/13a26666d60a7157119a5878a46e444d

15/17
Recruiting & HR

Hire remote talent without a local business entity, bid on talent looking for next opportunity, or get managed recruiting.

https://tabler.one/share/13a26666d60a7157119a5878a46e444d
CLOSING NOTE

This is by no means a complete overview.

Intentional weeding out aside, I’m sure I unintentionally missed a ton of great products.

I want to improve the list and expand to other categories, so please get in touch with suggestions. My DMs are open.

16/17
POWERED BY

I can’t imagine, and would never attempt, putting this together without Tablerone.

See more examples of how you can make life easier with sharing collections of links
https://tabler.one/help-and-support/how-to-share-multiple-links-in-one-link/

https://tabler.one 

17/17
Tablerone ∙ Less tabs, more focus

Save multiple tabs with one click. Get more done with a clean browser. Browser extension for saving, managing, and exporting tabs.

https://tabler.one/help-and-support/how-to-share-multiple-links-in-one-link/
You can follow @natannikolic.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
Those who think consciousness raising & movement building are disconnected, or even a distraction from electoral politics have not paid attention to the history of social change.In this thread, we
Read more
The 2020s will be known as the Remote Work decadeA few predictions of what is likely to emerge[ a thread ] Third Space: Office and Working from Home will
Read more
1/29: Have you ever had a concept explained to you that helps frame complex issues you’ve been wrestling with and opens your eyes to new possibilities? A concept that I
Read more
By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.