Startups underestimate the importance of stack choices.

They fast-grow into companies handicapped by vendor lock-ins, siloed tools, and overspecialised teams.

Last year when I started from scratch, I did some digging. Hopefully, you won’t have to.

Here’s Zero Day Stack👇🏻

1/17
2020
Google = affiliate & referral 💩
Product Hunt = ~25 launches/day 😱

Short runway = 0 time for research

“We can switch vendors later” —> tech. debt —> rewrites

Valuation pressure = features > internal tools

Standard & Outdating VS Innovative & Risky
Pick your poison

2/17
Each following tweet covers a broad product category with:

A subjective summary of the most exciting vendors.
+
A link to a comprehensive cherrypicked collection of vendors that you can import to your browser with one click.

3/17
COMPANY FORMATION

Company’s jurisdiction can be a big dis/advantage. Not only with taxes and regulation, but also available choices for banking, accounting, finance, and legal stack.

US vs UK vs EU? It depends. Too long a story.

https://tabler.one/share/0707ed5865faf85a0a2f30b541d1c785

4/17
ACCOUNTING

Admin doesn’t have to be a nightmare. A good fintech setup is a huge time and cost saver.

@xolopreneur = bookkeeping + virtual office

@ANNAMoneyUK = bank account + bookkeeping

@rhobusiness = bank account + expensing + growth capital

https://tabler.one/share/0aa6869c6a354e31645779ca02ce36f6

6/17
PRODUCT ANALYTICS

Most offer a free plan, but make sure you check the scaling costs before you decide.

@mixpanel / @heap = track any event, segment data, and set-up custom dashboards

@segment / @Woopra = holistic view of customer life cycle

https://tabler.one/share/b56fbabc44ed68a8a9946ee89dcee1d1

13/17
CX & SUPPORT

@HelpCrunchCom / @getuserflow = onboarding experiences

@cannyHQ / @prodsight = feedback aggregation, organisation, & prioritisation

@UserZoom / @AskAttest = UX research + testing

@viablefit = measure product-market fit

https://tabler.one/share/e7ebfa2b426bc6e39226a16fec8595ab

14/17
CLOSING NOTE

This is by no means a complete overview.

Intentional weeding out aside, I’m sure I unintentionally missed a ton of great products.

I want to improve the list and expand to other categories, so please get in touch with suggestions. My DMs are open.

16/17
You can follow @natannikolic.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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