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1/ Knowing the foundations of Buyer Psychology will help you:
Write high converting copy
Design effective landing pages
Build campaigns that actually sell
But most importantly, buyer psychology will get your customer pumped to buy from you!
[thread]
Write high converting copy Design effective landing pages Build campaigns that actually sellBut most importantly, buyer psychology will get your customer pumped to buy from you!
[thread]
2/ As marketers, we know that psychology plays a huge role in our work
But I find that the juiciest bits of buyer psychology are tied up in:
Super dry academic papers
OR
Business books that could have been 100 pages shorter
But who the heck has time for that?
But I find that the juiciest bits of buyer psychology are tied up in:
Super dry academic papersOR
Business books that could have been 100 pages shorterBut who the heck has time for that?
3/ You don't have time to spend hours pouring over psychology research papers to learn about your buyers.
I've got you.
My team has started compiling the best nuggets of Buyer Psychology into super short & actionable takeaways for you.
First up: HABITS
I've got you.
My team has started compiling the best nuggets of Buyer Psychology into super short & actionable takeaways for you.
First up: HABITS
4/ 
Buyer Psychology Lesson of the Week
HABITS
They're everywhere, happening to everyone all the time
Nearly 50% of our daily behaviour is habitual - including how we buy
And it call comes down to habits & triggers
Buyer Psychology Lesson of the WeekHABITS
They're everywhere, happening to everyone all the time
Nearly 50% of our daily behaviour is habitual - including how we buy
And it call comes down to habits & triggers
5/ Most habits are triggered based on context
Meaning: Our brains create shortcuts to remind us to begin executing our habits
Ex.
Brushing your teeth
You're triggered to brush when you enter the bathroom first-thing, not when you're walking out the door
Meaning: Our brains create shortcuts to remind us to begin executing our habits
Ex.
Brushing your teethYou're triggered to brush when you enter the bathroom first-thing, not when you're walking out the door
6/ Of course, as marketers AND founders, we want our product to be part of your buyer's daily habits so that they continue buying from us.
Q: But how do we get buyers to break their current habits and try our product for the first time?
Q: But how do we get buyers to break their current habits and try our product for the first time?
7/ A: Look for moments when your buyer's environment is changing:
Having a child
Starting a new job
Moving to a new living space
It's in these moments that the habit triggers they rely on are disrupted
This is often the time they'll be most willing to try new things
Having a child Starting a new job Moving to a new living spaceIt's in these moments that the habit triggers they rely on are disrupted
This is often the time they'll be most willing to try new things
8/ Want more tips on why people buy? Get our new newsletter.
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It's a weekly email series where we share actionable tips about buyer psychology (that you don't need a Ph.D. to understand)
Sign up now to get the full edition delivered this afternoon
https://customercamp.co/subscribe/
