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What we need in Product Management:
1)
Less “How will we build this?”
More “How will we differentiate?”
2)
Less “How to enforce accountability?”
More “How to foster ownership?”
3)
Less “What problems can we solve?”
More “What problems are worthwhile?”
1)
Less “How will we build this?”
More “How will we differentiate?”
2)
Less “How to enforce accountability?”
More “How to foster ownership?”
3)
Less “What problems can we solve?”
More “What problems are worthwhile?”
What we need:
4)
Less “What is the 3-yr roadmap?”
More “What is the 3-yr strategy?”
5)
Less “How to run growth experiments?”
More “How to get more distribution?”
6)
Less “What is the process for X?”
More “What is the purpose of X?”
4)
Less “What is the 3-yr roadmap?”
More “What is the 3-yr strategy?”
5)
Less “How to run growth experiments?”
More “How to get more distribution?”
6)
Less “What is the process for X?”
More “What is the purpose of X?”
What we need:
7)
Less “Does this team run well?”
More “Does this team learn well?”
8)
Less “What are top user requests?”
More “What are top user needs?”
9)
Less “What is the template for Y?”
More “What is my goal with Y?”
7)
Less “Does this team run well?”
More “Does this team learn well?”
8)
Less “What are top user requests?”
More “What are top user needs?”
9)
Less “What is the template for Y?”
More “What is my goal with Y?”
What we need:
10)
Less “What is the schedule?”
More “What are the priorities?”
11)
Less “Are all stakeholders happy?”
More “Are all stakeholders aligned?”
12)
Less “How many resources do we need?”
More “What is the marginal impact?”
10)
Less “What is the schedule?”
More “What are the priorities?”
11)
Less “Are all stakeholders happy?”
More “Are all stakeholders aligned?”
12)
Less “How many resources do we need?”
More “What is the marginal impact?”
What we need:
14)
Less “How can I use metrics?”
More “How can I use psychology?”
15)
Less “Who will write the blog post?”
More “How can we create excitement?”
16)
Less “What will get me promoted?”
More “What will get the buyer promoted?”
14)
Less “How can I use metrics?”
More “How can I use psychology?”
15)
Less “Who will write the blog post?”
More “How can we create excitement?”
16)
Less “What will get me promoted?”
More “What will get the buyer promoted?”
17)
Less “How did Google solve this?”
More “How are we different?”
18)
Less “What does the CEO want?”
More “What does the CEO know?”
19)
Less “What are competitors saying?”
More “What is their strategy?”
20)
Less “What is rational for users?”
More “What is natural for users?”
Less “How did Google solve this?”
More “How are we different?”
18)
Less “What does the CEO want?”
More “What does the CEO know?”
19)
Less “What are competitors saying?”
More “What is their strategy?”
20)
Less “What is rational for users?”
More “What is natural for users?”
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