Let’s talk about NU’EST’s popularity, for those of you who don’t know
Firstly, NU’EST’s popularity is the highest in Asia, particularly Korea. Just because they are not as popular in the west doesn’t mean “no one knows them” or they’re “not popular”. Many people in KOR enjoy their music, people who live there say their music often plays in stores.
Let’s talk numbers. Their sales are pretty high and comparable to that of other bgs in their category. As of 2020 they’re suffering from a huge issue with under-promotion, but despite no appearances on variety shows their most recent korean release has hit 200k sales
They also have not gone a promotion as of today without a win since they reunited as 5 in 2019. October of 2019 they achieved a grandslam (5 straight wins) for music shows, despite coming back during a packed comeback season around them (AKMU, TXT, MonstaX, Day6, etc)
Interpark, a popular ticketing site released their results for the biggest concerts they sold tickets for. NU’EST ranked twice on the top 10 list, along with artists such as BTS and PSY.
NU’EST ranked 6th as the idol group with the most amount of subway advertising, despite only having 5 members, and thusly less birthdays. All of the groups above them on this list have more (in most cases WAY more) members. They very much so do have fans.
NU’EST are also well known and very popular for their visuals, and as such are sponsored/partnered with, the face of/brand ambassadors etc. for a wealth of brands in Korea- especially Minhyun. Many well known brands such as MAC, Origins, Lancome, etc.
They’re popular within the industry too// https://twitter.com/SasuKpop/status/1325974516418420741
Winner of multiple bonsangs, the inspiration for multiple revival survival shows etc etc honestly do I need to keep going
To be fully transparent, their fandom is shrinking as the time and investment from their company shrinks. They’re releasing virtually little to no content, they’ve been given 1 cb this year, no variety show promo, multiple shows have complained of NO RESPONSE when reaching out
To Pledis regarding opportunities for the boys, and many of their activities this year are as a result of the members reaching out on their own behalf. But essentially yeah, just wanted to eliminate this nebulous idea that they’re this veteran nugu group that no one knows
Last year, 2 members of NU’EST were amongst the highest individual brand rankings, and NU’EST was the 3rd highest total boy group brand ranking, behind BTS and EXO. This is because NU’EST never fell below 10th on bg brand rankings and was still 4th this January
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