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After releasing a product with a trainwreck of a name ("Qbserve") because I was exhausted before the release, I'm now paying a lot of attention to naming everything well in advance.
My current naming rules are:
My current naming rules are:
1. Spelling should be as simple as possible – imagine advertising it on a podcast. No intentional misspellings to grab an available .com, no foreign words, no ambiguities (that are too common in English 
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2. Something tangible is better than abstract concepts because customers can store it as an image in their memory.
3. Two simple common words are better than some obscure term from Thesaurus (think about international customers who may have only basic English vocabulary).
There are still tons of adjective+noun combos available, especially if you aim for the .app (example: "Lucidchart").
There are still tons of adjective+noun combos available, especially if you aim for the .app (example: "Lucidchart").
4. Typing the name in quotes into Google ideally should return less than 10,000 results.
