If you read the article, the concept of “identity fusion” seems to answer the question: why do so many evangelicals follow Trump? https://apple.news/AQqGDolwnTrCgg5C9z7LIjA
Once fused with a group or leader, he noticed, followers seem tied to them in such a way that things are true because the leader said them. Dystopian as that may seem, it can be a coping mechanism:
Orienting your sense of truth around a person can be more comforting than doing so around a nebulous, uncertain, or otherwise threatening reality.
Fusion is not appealing because it makes sense; it is appealing because it alleviates the cognitive and emotional burden of thinking.”