% of Revenue from Private Label Goods (Store Brand)

Aldi: 90%
Trader Joe's: 85%
Save-A-Lot: 60%
Dollar Tree: 30%
Kroger: 29%
Costco: 25%
Walgreens: 25%
CVS: 25%
Target: 24%
Walmart: 19%
Amazon: 1%
"Nielsen & Aldi announced a multi-year relationship that includes integrated analytics around shopper panel data"

"Kroger is looking to monetize the huge, rich stores of data amassed from its position as the nation’s largest supermarket company"

Alert the antitrust regulators!
I also cite this great thread from @s8mb: https://twitter.com/s8mb/status/1326151957480878082
You can follow @AlecStapp.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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