How your marketing is ignoring 97% of your potential customers
and how not fixing it is costing you thousands of dollars in lost sales
Find out how to change that in this brief thread
do you know in any given market, only 3% are in buying mode
and how not fixing it is costing you thousands of dollars in lost sales
Find out how to change that in this brief thread
do you know in any given market, only 3% are in buying mode
and the remaining 97% feel left out and unattended to?
which means potential sales you are losing out on?
to make it clear, hereâs an analogy
letâs say youâre the owner of a water company and youâre creating a marketing campaign to bring in sales
which means potential sales you are losing out on?
to make it clear, hereâs an analogy
letâs say youâre the owner of a water company and youâre creating a marketing campaign to bring in sales
those who buy right away are those that are very thirsty and need something to drink right away
but are those the only customers you can get to buy?
of course not!
so what should you do?
but are those the only customers you can get to buy?
of course not!
so what should you do?
you want to tailor your marketing messages in such a way that even tho someone doesnât buy now
you stay top of their mind
Hereâs why
everybody in your market is targeting those 3%
I mean, the goal of everyone is to bring in sales right away isnât it?
you stay top of their mind
Hereâs why
everybody in your market is targeting those 3%
I mean, the goal of everyone is to bring in sales right away isnât it?
what of those who make up the bulk of your market who arenât thirsty now?
like those who are not aware they are thirsty to begin with
or those who are thirsty and donât even know you exist yet
your goal is to move your potential clients from
âwho the hell are you?â
like those who are not aware they are thirsty to begin with
or those who are thirsty and donât even know you exist yet
your goal is to move your potential clients from
âwho the hell are you?â
to
Iâm ready to buy now and youâre my preferred option
so how do you go about this?
you need to create a system for your marketing messages to
-attract
-educate
-nurture
-get prospects to act
Iâm ready to buy now and youâre my preferred option
so how do you go about this?
you need to create a system for your marketing messages to
-attract
-educate
-nurture
-get prospects to act
once you understand how to create a customer journey that has all these dialed in
you no longer have to worry about the competition
why?
because while they focus on getting the sales right away
you build a system that round the clock attracts, educates, nurtures
you no longer have to worry about the competition
why?
because while they focus on getting the sales right away
you build a system that round the clock attracts, educates, nurtures
and gets your prospects to see you as their preferred option
hereâs an example
letâs assume you sell a course on how to become an efficient person
you can create a marketing system that attracts your ideal audience by
hereâs an example
letâs assume you sell a course on how to become an efficient person
you can create a marketing system that attracts your ideal audience by
-stating how to identify the root causes of inefficiency
-how inefficiency hinders them from reaching the peak of productivity
-how being unproductive can lead to stunted individual growth and performance
-how inefficiency hinders them from reaching the peak of productivity
-how being unproductive can lead to stunted individual growth and performance
-then you present your course as the solution to cure the root causes of inefficiency
and how you can help them boost their productivity
once you do this,
youâd watch your sales soar because you become their preferred option
and hereâs a quick maths
and how you can help them boost their productivity
once you do this,
youâd watch your sales soar because you become their preferred option
and hereâs a quick maths
if your sales conversion was 10% before
which means 10 out of 100 people buy your offers at a unit price of $100
= 10 x $100
=$1,000
by implementing this,
imagine you are now able to convert an extra 15% of your market share?
You now sell to 25% of the market
which means 10 out of 100 people buy your offers at a unit price of $100
= 10 x $100
=$1,000
by implementing this,
imagine you are now able to convert an extra 15% of your market share?
You now sell to 25% of the market
25 of 100 people that get into your sales funnel become buyers
25 x $100 = $2500
an increase of $1500 from implementing this
Now imagine you have enough traffic coming into your sales pipeline
so
25% of 10,000 people = 2,500
25 x $100 = $2500
an increase of $1500 from implementing this
Now imagine you have enough traffic coming into your sales pipeline
so
25% of 10,000 people = 2,500
Multiply that by your unit price = 2500 x $100
= $250,000
wouldnât you love that?
imagine how much sales youâre leaving on the table
and how implementing this can change your entire business
= $250,000
wouldnât you love that?
imagine how much sales youâre leaving on the table
and how implementing this can change your entire business
if youâre a digital product creator and would love to install this into your marketing efforts
Click the link below to book an optimized session where we go over your current systems
and how to dial in the above process https://calendly.com/beyourboss/optimizedsession
Click the link below to book an optimized session where we go over your current systems
and how to dial in the above process https://calendly.com/beyourboss/optimizedsession
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