In July, we calculated that Google was taking up 41% of the first page of search results to promote its own properties.

Today we are releasing a browser extension that shows you just the classic search results. Built by @tenuous @SamMorrisDesign https://themarkup.org/google-the-giant/2020/11/10/introducing-simple-search
Why do we build tools like Simple Search?

Our goal as journalists is to educate the public. Often that means writing an article and/or designing a graphic.

But one of the best ways to educate people is to empower them with tools that let them see the facts for themselves.
Simple Search lets people see directly - in their own search results - how much of the page has been taken up by Google.

Blacklight lets people see exactly how they are being tracked on websites that they visit.

In other words, sometimes tools ARE journalism.
You can follow @JuliaAngwin.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:

By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.