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ENERGY DRINKS not SLOWING down It is projected to grow from $ 53B in 2018 to $ 86B by 2026
Is it too late to invest as $MNST is now a $ 43B company 
Here is another player you might be interested in
$CELH was founded in 2004 and is active in the energy drinks segment 
It differentiates itself with its “health conscious” focus
According to $CELH, clinical trials
have shown the health benefits of its drinks
It differentiates itself with its “health conscious” focus
According to $CELH, clinical trials
have shown the health benefits of its drinks
According to Allied Market Research 
The energy drinks market shows no sign of slowing down
It is set to grow by 7.3% a year over the 2018 - 2026 period
Growing from $ 53B in total sales to $ 86B
The energy drinks market shows no sign of slowing down It is set to grow by 7.3% a year over the 2018 - 2026 period Growing from $ 53B in total sales to $ 86B
While $MNST and #RedBull lead in terms of sales, the market isn’t static either
#BANG energy drinks saw its sales grow 80% to $ 780m in the TTM May 2020
#RedBull sales decrease around 2% to $ 3.6B
$MNST sales decreased around 2.5% to $ 2.4B https://www.bevindustry.com/articles/93233-state-of-the-beverage-industry-energy-drinks-mixes-maintain-steady-growth
#BANG energy drinks saw its sales grow 80% to $ 780m in the TTM May 2020 #RedBull sales decrease around 2% to $ 3.6B $MNST sales decreased around 2.5% to $ 2.4B https://www.bevindustry.com/articles/93233-state-of-the-beverage-industry-energy-drinks-mixes-maintain-steady-growth
How can Bang increases it sales? By relying on a well-oiled social media marketing strategy
“The company employs more than a hundred influencers that it calls “Elites” on long-term contracts to promote its Bang brand of sports drinks.”
“The company employs more than a hundred influencers that it calls “Elites” on long-term contracts to promote its Bang brand of sports drinks.”
“Liz Owoc, the companys CMO, noted that these longer term influencer-based programs have given the Bang brand its social media edge.”
From https://www.forbes.com/sites/barrettwissman/2018/10/09/long-term-partnerships-the-next-wave-of-influencer-marketing/?sh=3a614167469a
From
https://www.forbes.com/sites/barrettwissman/2018/10/09/long-term-partnerships-the-next-wave-of-influencer-marketing/?sh=3a614167469a
#Bang was so successful that PepsiCo now decided to acquire the distribution rights for the drink https://www.cspdailynews.com/beverages/pepsico-bang-energy-maker-enter-exclusive-distribution-agreement
https://www.cspdailynews.com/beverages/pepsico-bang-energy-maker-enter-exclusive-distribution-agreement
Remember who was most successful thanks to its marketing?
RedBull sponsored numerous sport events and made sure their drink was linked to “extreme” sports
From the start insured that their drinks were sold in night clubs and in student circles https://www.sellingpower.com/2012/03/01/9437/the-powerful-sales-strategy-behind-red-bull
RedBull sponsored numerous sport events and made sure their drink was linked to “extreme” sports From the start insured that their drinks were sold in night clubs and in student circles https://www.sellingpower.com/2012/03/01/9437/the-powerful-sales-strategy-behind-red-bull
So we’ve seen it, there is room for new players to step in 
If you can handle your distribution correctly (make sure that the drink is available)
You can double down on marketing and get a boost in sales
See how Bang came from nothing and it now trending
If you can handle your distribution correctly (make sure that the drink is available) You can double down on marketing and get a boost in salesSee how Bang came from nothing and it now trending
How does that apply to $CELH ? First, here is how their sales are doing
On Amazon 
$CELH products have 1k to 2,5K ratings and all have above 4,5 stars 
RedBull has around 3k ratings per item and 5 stars
On Amazon $CELH products have 1k to 2,5K ratings and all have above 4,5 stars RedBull has around 3k ratings per item and 5 stars
Bang Energy has around 10k ratings per item and 4,5 stars Monster Energy has around 7k ratings per item and 5 stars
On Walmart $CELH products have around 200 ratings and all have above 4,5 stars RedBull has around 100 ratings per item and 4,5 stars Bang Energy has around 10 ratings per item and 4 stars Monster Energy has around 60 ratings per item and 4 stars
$CELH ratings and number of sales give it credibility 
Their team is also focussing on expanding the distribution of the drinks in North America
All while expanding into Europe with a first focus on the Nordics
Their team is also focussing on expanding the distribution of the drinks in North America
All while expanding into Europe with a first focus on the Nordics
What about social media? 
$CELH has 337k post for the #celsius tag and 187k tags for the #celsiussverige (Sweden 
) tag
Bang has 303k posts for the #bangenergy tag
#RedBull has 8,2m posts for the #RedBull tag
$MNST has 2,4m posts for the #monsterenergy tag
$CELH has 337k post for the #celsius tag and 187k tags for the #celsiussverige (Sweden ) tag Bang has 303k posts for the #bangenergy tag #RedBull has 8,2m posts for the #RedBull tag $MNST has 2,4m posts for the #monsterenergy tag
On financials This is for Q2 ’20
Sales grew by 86% YoY to $ 30m per quarter
GMs stand at 43% 
Down from 46% in prev. Q.
Op. Income stood at $1,5m up from a loss of $ 1,1m a year earlier
Current assets of $ 62m ($ 20m cash) vs cur. liab. of $ 30m
This is for Q2 ’20 Sales grew by 86% YoY to $ 30m per quarter GMs stand at 43% Down from 46% in prev. Q. Op. Income stood at $1,5m up from a loss of $ 1,1m a year earlier Current assets of $ 62m ($ 20m cash) vs cur. liab. of $ 30m
The story looks good! The product has a strong customer base who highly rate and buy the product
On the other hand, some reports have emerged challenging some parts of $CELH activities
The full take can be found right here https://thebearcave.substack.com/p/problems-at-celsius-holdings-celh
On the other hand, some reports have emerged challenging some parts of $CELH activities
The full take can be found right here
https://thebearcave.substack.com/p/problems-at-celsius-holdings-celh
THE BOTTOM LINE The energy drinks market shows no sign of slowing down and is set to grow by 7% a year over the 2018 - 2026 period Consumers now turn to more healthy alternatives and $CELH is ideally positioned to benefit from this change
Its international expansion is getting traction, supported by a strong social media and distribution strategy
Concerns about some of $CELH practices should be monitored closely
Disclaimer - This is not investment advice in any form and investors are responsible for conducting their own research before investing.
Sources
✑ Investor presentation
✑ Company website
✑ http://BeverageIndustry.com
✑ BevNet
✑ CSP
✑ Forbes
✑ Allied Market Research
Sources
✑ Investor presentation
✑ Company website
✑ http://BeverageIndustry.com
✑ BevNet
✑ CSP
✑ Forbes
✑ Allied Market Research
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