🔥 ENERGY DRINKS not SLOWING down 🔥

It is projected to grow from $ 53B in 2018 to $ 86B by 2026 📈

⁉️ Is it too late to invest as $MNST is now a $ 43B company 🏰

Here is another player you might be interested in 👇
$CELH was founded in 2004 and is active in the energy drinks segment 🔋

It differentiates itself with its “health conscious” focus ☘️

According to $CELH, clinical trials 💊 have shown the health benefits of its drinks
According to Allied Market Research 📑 The energy drinks market shows no sign of slowing down

🥤 It is set to grow by 7.3% a year over the 2018 - 2026 period

💸 Growing from $ 53B in total sales to $ 86B
How can Bang increases it sales? By relying on a well-oiled social media marketing strategy 👇

“The company employs more than a hundred influencers that it calls “Elites” on long-term contracts to promote its Bang brand of sports drinks.”
So we’ve seen it, there is room for new players to step in 🚪

🚚 If you can handle your distribution correctly (make sure that the drink is available)

📣 You can double down on marketing and get a boost in sales

See how Bang came from nothing and it now trending 👇
How does that apply to $CELH ? First, here is how their sales are doing 👇

1️⃣ On Amazon 📦 $CELH products have 1k to 2,5K ratings and all have above 4,5 stars ⭐️

👉 RedBull has around 3k ratings per item and 5 stars ⭐️
👉 Bang Energy has around 10k ratings per item and 4,5 stars ⭐️

👉 Monster Energy has around 7k ratings per item and 5 stars ⭐️
2️⃣ On Walmart 📦 $CELH products have around 200 ratings and all have above 4,5 stars ⭐️

👉 RedBull has around 100 ratings per item and 4,5 stars ⭐️

👉 Bang Energy has around 10 ratings per item and 4 stars ⭐️

👉 Monster Energy has around 60 ratings per item and 4 stars ⭐️
$CELH ratings and number of sales give it credibility ✅

Their team is also focussing on expanding the distribution of the drinks in North America 🛒

All while expanding into Europe with a first focus on the Nordics 🇪🇺
What about social media? 📱

❄️ $CELH has 337k post for the #celsius tag and 187k tags for the #celsiussverige (Sweden 🇸🇪) tag

💥 Bang has 303k posts for the #bangenergy tag

🐄 #RedBull has 8,2m posts for the #RedBull tag

👾 $MNST has 2,4m posts for the #monsterenergy tag
On financials 💸 This is for Q2 ’20

💵 Sales grew by 86% YoY 📈 to $ 30m per quarter 💵

⚙️ GMs stand at 43% 📉 Down from 46% in prev. Q.

🏢 Op. Income stood at $1,5m up from a loss of $ 1,1m a year earlier

💰 Current assets of $ 62m ($ 20m cash) vs cur. liab. of $ 30m
The story looks good! The product has a strong customer base who highly rate and buy the product ✅

On the other hand, some reports have emerged challenging some parts of $CELH activities

The full take can be found right here 👇 https://thebearcave.substack.com/p/problems-at-celsius-holdings-celh
👇 THE BOTTOM LINE 👇

✅ The energy drinks market shows no sign of slowing down and is set to grow by 7% a year over the 2018 - 2026 period

✅ Consumers now turn to more healthy alternatives and $CELH is ideally positioned to benefit from this change
✅ Its international expansion is getting traction, supported by a strong social media and distribution strategy

🚨 Concerns about some of $CELH practices should be monitored closely
Disclaimer - This is not investment advice in any form and investors are responsible for conducting their own research before investing.

Sources

✑ Investor presentation

✑ Company website

http://BeverageIndustry.com 

✑ BevNet

✑ CSP

✑ Forbes

✑ Allied Market Research
Hope you liked this thread!

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