Read on Twitter
Email ideas that you need for your brand
Abandon cart
Deals
Product launches
Etc
If you read no further, I implore you to weigh quality over quanity
One email a month that genuinely improves your customers position is worth four that drive them to unsubscribe
《《THREAD》》
Abandon cart
Deals
Product launches
Etc
If you read no further, I implore you to weigh quality over quanity
One email a month that genuinely improves your customers position is worth four that drive them to unsubscribe
《《THREAD》》
Let's get started then.
If you've followed me for a while you'll know I hate a newsletter pop up.
- Disruptive
- Annoying
- Usually little value
Every "newsletter" on this planet offers great deals, exciting news, industry secrets...
They very rarely do
If you've followed me for a while you'll know I hate a newsletter pop up.
- Disruptive
- Annoying
- Usually little value
Every "newsletter" on this planet offers great deals, exciting news, industry secrets...
They very rarely do
If you're going to offer an initial sign up incentive
- Use a banner at the top of page
- Truly incentivise (Think LTV)
- Minimise ask
The only time I agree with a pop up is for exit overlay, you might just catch them if they're leaving.
- Use a banner at the top of page
- Truly incentivise (Think LTV)
- Minimise ask
The only time I agree with a pop up is for exit overlay, you might just catch them if they're leaving.
For your abandon cart, it needs
- A sequence (one isn't enough)
- Stagered incentive (5%,10%,15%)
- Personlised (you've got enough info, use it)
- Add more value
- A sequence (one isn't enough)
- Stagered incentive (5%,10%,15%)
- Personlised (you've got enough info, use it)
- Add more value
The adding more value is tricky, and isn't one size fits all, but use emotion and FOMO.
This is what you're missing, plus a great once in a lifetime offer.
This is what you're missing, plus a great once in a lifetime offer.
Deals, Sales, Give aways
Categorise in packages, give them an easy selection at a good price.
As a valued customer - we are giving you "This offer" - for this price.
It comes across as if this package is really good value atm.
You can always upsell at the checkout
Categorise in packages, give them an easy selection at a good price.
As a valued customer - we are giving you "This offer" - for this price.
It comes across as if this package is really good value atm.
You can always upsell at the checkout
The DEAL email just needs to get them onsite.
Birthday packages are a cliche but done right can be exceptional.
They're pointless doing on the day
Pitch at least two weeks before the date, give them time to incorporate you into their celebrations
They're pointless doing on the day
Pitch at least two weeks before the date, give them time to incorporate you into their celebrations
Confirmation emails
- Personal
- Tracking info must be one click
- Contact customer support must be one click
- Personal
- Tracking info must be one click
- Contact customer support must be one click
Follow up email, 1-2 weeks later send a real follow up. Fuck it, call them if you have capacity. Over deliver.
- Check they're happy
- What could you improve
- Encourage UGC
- Send a £10 giftcard
- Check they're happy
- What could you improve
- Encourage UGC
- Send a £10 giftcard
For Ecom, if they make 3 separate purchases with you. They're a customer for life.
Make spending time with you a treat.
And do not underestimate the power of a phone call
Make spending time with you a treat.
And do not underestimate the power of a phone call
For new product lines, new season releases etc.
Give plenty of notice, tease them, titilate them.
Give them a reason to want to know more.
- Incentivise early interest
- Limit the first batch
- Encourage USG
Give plenty of notice, tease them, titilate them.
Give them a reason to want to know more.
- Incentivise early interest
- Limit the first batch
- Encourage USG
If you want to have a chat with me about your email strategy, book in here http://Concepttobrand.com/#strategy
